blowUP media

Motion Cube Exclusive – 100% SOV & 100% Your Location. Put your brand exclusively at the point of sale and secure a presence at the locations that matter most to your audience in Germany’s leading shopping centres. Whether you're launching a product, running a promotion or activating an event, capture attention in some of the country's busiest retail destinations and create meaningful touchpoints with your target group. Turn the point of sale into your stage 🌟

Some Giant Posters do more than capture attention 🌿 The Green - A40 was created to rethink what media infrastructure can be, transforming a Giant Poster into a scientifically validated environmental system (Study by Dr. Jan Serode) that actively helps reduce air pollution in real-world conditions. Located on one of London's busiest commuter routes, reaching more than 111,000 vehicles every day, this banner gives brands the opportunity to connect with a broad audience while becoming part of a location designed to deliver a measurable environmental benefit by filtering NOx from the air. Featuring giffgaff's Ultra Fast Full Fibre campaign, it's a great example of bold creative brought to life on a banner that’s built to do more. MG OMD | Talon | giffgaff | Certified B Corp

104 matches. One shared story. Countless cities united ⚽ As the World Cup comes to an end, we're reflecting on a tournament that brought football fans together like never before and the role Out-of-Home advertising played a huge part in that story. This wasn't about brands simply presenting the World Cup, it was about playing their part in it. Across Europe, standout OOH placements turned city streets into extensions of the stadium, boosting spirits, sparking shared national moments, and putting brands right where the emotion was happening in real time, alongside the fans. To every brand that showed up, showed out and helped unify cities in celebration this World Cup, thank you for being part of the story. WPP Media | adidas | Royal Belgian Football Association | iProspect Denmark | Zalando | OMD | billups | Uber | MediaCo Out of Home | Coca-Cola Europacific Partners

Two skylines, one unmissable message 🎞️ From the banks of the Mersey to the heart of Rotterdam, our giant-format posters for The Odyssey are turning city street into stages for pre-release anticipation. This is large scale advertising made to match the moment, OOH turns a major release into a genuine spectacle. Impossible to overlook and built to be remembered. Positioned across two thriving European cities, these placements reach commuters, shoppers and travellers alike, embedding the campaign into the everyday rhythm of urban life. EssenceMediacom UK | WPP Media | EssenceMediacom Nederland | Universal Pictures

bol, one of the largest e-commerce platforms in the Netherlands and Belgium, has launched its new 'Effe bollen' brand campaign, placing trust and worry-free shopping at the core of its renewed positioning. To bring that message into everyday life, the creative was rolled out across premium Out of Home locations throughout the Netherlands. Featuring Billie, Bol's iconic mascot, the campaign appeared on DOOH in Amsterdam, Rotterdam and Utrecht, alongside a striking 151 m² Giant Poster overlooking Neude, one of Utrecht's busiest city squares. By taking over high-footfall locations the campaign built visibility, strengthened brand recognition and reinforced Bol's message of trust with every impression. bol | dentsu Benelux | dentsu

Vaiana makes waves in Antwerp🌺 🌊 To mark the release of Disney's live-action Vaiana, the main characters have taken over one of Belgium's busiest shopping streets with a Premium Plus Out of Home campaign. The Giant Poster features a special 2D cut-out, while the campaign continues just a little further down the street on The Green® | Meir LED screen. Together, these premium placements create multiple touchpoints on the busiest shopping street of the Benelux, maximising visibility and reinforcing campaign recognition. This way, Disney turns a movie launch into an experience that builds excitement ahead of the film's release. The Walt Disney Company | Disney Advertising | billups | Publicis Groupe | Publicis Media | Publicis Groupe Belgium

London has Piccadilly Lights. Hamburg is getting The Lighthouse. Welcome to the next chapter of Germany's most iconic media destination. Following the success of The Whale at Hamburg Central Station, Ströer SE & Co. KGaA and blowUP media are now setting the next milestone. Right at Hamburg's legendary Spielbudenplatz - surrounded by clubs, culture, entertainment, and millions of visitors every year, The Lighthouse is emerging as the city's new digital landmark: outdoor, bold, and immersive. ✨ 530m² Creative Canvas, including more than 300m² of digital ambient architecture for immersive brand experiences ✨ Spectacular 3D corner display for stunning anamorphic effects ✨ Three large-format, high-resolution screens delivering seamless visual quality ✨ Seamless content flows across multiple levels ✨ Full-motion outdoor DOOH for high-impact storytelling Available to book from mid-September 2026. To mark the launch, we're offering an exclusive First Mover Package: one brand, one week, 100% Share of Voice. Interested? Get in touch. blowUP media Germany Ströer SE & Co. KGaA

Summer is best served outdoors🍊☀️ As terraces fill up and people spend more time in the city, Aperol is meeting consumers where summer happens. In London, the iconic Aperol Spritz takes over Great Eastern Street with its signature orange colour. In Antwerp, the brand combines a Giant Poster at Leien Zuid with DOOH on the Green® Meir to introduce its new ready-to-enjoy Aperol Spritz in a can. By showing up in high-footfall locations during the peak summer season, Aperol turns everyday journeys into impactful brand moments, staying top of mind when people are deciding what to drink next. Zenith | Publicis Media | Campari Group | billups

Hamburg’s Heiligengeistfeld turned into the city’s biggest sandpit at the end of May, hosting two action-packed weeks of beach volleyball, tennis, 3x3 basketball and more. Right in the middle of the action: La Roche-Posay Laboratoire Dermatologique. Through a large-scale sampling activation, the brand introduced its latest sun protection products, helping athletes and visitors stay protected while enjoying the summer atmosphere. Sport, sunshine and smart skincare: a winning combination ☀️ #larocheposayskincare blowUP media Germany

What did June look like in Premium Out of Home?👀 From global brands to local advertisers, June showed how standout creative and premium locations come together to deliver campaigns that truly capture attention. Across the Netherlands, Belgium, Germany and the UK, brands used high-footfall city centres to stay visible where people shop, commute and spend their time, turning everyday journeys into multiple brand moments. Another month of brands making their mark with Giant Posters and Digital Out of Home across Europe's busiest cities.