HUGO BOSS

Introducing the Raddis® x BOSS Denim capsule collection, featuring timeless styles crafted entirely from regenerative cotton. The capsule is the latest step in our partnership with RaddisCotton — a regenerative farming-focused organisation that aims to restore soil health and enhance biodiversity, also creating positive social impact in rural communities in southern India by empowering female farmers. Aligned with our Sustainability Strategy, our partnership with Raddis® is a meaningful step towards driving real change “For a Bold & Better Future.”

As the world celebrates soccer this summer, team spirit was on full display at our annual HUGO BOSS SOCCER CUP! Over two sunny days, eleven teams brought passion, teamwork, and plenty of energy to the field. Colleagues cheered each other on and enjoyed the electric vibe set by a fantastic DJ, leaving everyone feeling inspired and connected.   Events like the SOCCER CUP capture the spirit of CLAIM 5 TOUCHDOWN — showing us that strong teams, shared goals, and a drive to succeed are what make great things happen. #insideHUGOBOSS 

The second edition of our TECH Summit brought our colleagues together — in Metzingen and online — for three inspiring days dedicated to technology, AI, and innovation 🚀 This year’s summit showcased how technology and AI are driving real impact across our CLAIM 5 TOUCHDOWN strategy, from elevating our brand to delivering omnichannel excellence and boosting operational efficiency. Highlights included sessions on the future of Microsoft Copilot and the transformative potential of generative AI, offering an insight into how we’re shaping the future of HUGO BOSS. Here’s to turning ideas into action!   #insideHUGOBOSS 

Step into the next chapter of the BOSS Bottled Beyond story — BOSS Bottled Beyond for Her.  Global ambassadors Jessica Chastain, Becky G, and Tara Davis-Woodhall unite to celebrate sisterhood, empowerment, and the spirit of “BOSS Recognize BOSS,” where women inspire and uplift one another.  This bold new fragrance pairs the luminous freshness of peony with the rich warmth of maple syrup, creating a unique harmony of floral brightness and sensual depth. Crafted together with our partner Coty with using cutting-edge technology, designed to leave a lasting impression.     #BeYourOwnBOSS #BOSSRecognizeBOSS

𝗕𝗢𝗦𝗦: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗙𝗮𝘀𝗵𝗶𝗼𝗻. 🩶🤍 [Anzeige] Last week, I had the opportunity to speak at HUGO BOSS' headquarters in Metzingen, Germany, as a keynote speaker for their Corporate Influencer Program. What I enjoyed most were the conversations beyond the keynote... whilst exchanging ideas about storytelling, I also got a deeper look into how HUGO BOSS thinks about the future of the industry. That made me curious. Since then, I've been thinking a lot about one question: What will the FUTURE OF FASHION actually look like? Here are a few trends I'm watching closely: ☑️ 𝗔𝗜 + 𝗔𝗥 𝘄𝗶𝗹𝗹 𝗿𝗲𝘀𝗵𝗮𝗽𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴! Virtual try-ons & AI-powered avatars will dramatically reduce returns by allowing customers to see exactly how clothes fit before ordering. Better experiences, less waste, smarter logistics. ☑️ 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲! Fashion isn't only about beautiful products anymore – it's also about moving them sustainably. AI will optimize supply chains, predict demand more accurately, reduce overproduction, and make returns far less common. ☑️ 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝘀𝗵𝗼𝘄𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗔𝗜 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀! Artists, like Giuseppe Lo Schiavo or Regio Anadol, working with Gen AI are already showing what's possible. Imagine runways enhanced by AI-generated worlds, interactive storytelling, and digital experiences that extend far beyond the physical venue. ☑️ 𝗘𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗮 𝟭:𝟭 𝗔𝗜 𝘀𝘁𝘆𝗹𝗶𝘀𝘁! Instead of browsing thousands of products, AI agents will understand your wardrobe, your calendar, the weather, your preferences, and even your budget—curating outfits that feel uniquely personal. ☑️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆! As AR glasses become mainstream, fashion won't stop at physical clothing. Digital layers, accessories, and personalized experiences will become another way we express ourselves. 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗵𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗼𝗹𝗱 𝘂𝘀 𝘄𝗵𝗼 𝘄𝗲 𝗮𝗿𝗲. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘄𝗵𝗼 𝘄𝗲 𝗯𝗲𝗰𝗼𝗺𝗲. 💫 Thank you, HUGO BOSS, for having me, for the inspiring conversations and for the opportunity to get a behind the scenes of your campus. It was great to see a global fashion brand investing not only in innovation, but also in authentic voices!! I'm excited to keep exploring where the future of fashion is heading to!! What trend do you think will define the future of fashion?

The summer of tennis continues with our annual HUGO BOSS summer party 🎾 Last Friday, we returned to TC Weissenhof — home of the #BOSSOPEN and the iconic giant BOSS holdall — for an evening dedicated to celebration and connection. Colleagues from Metzingen, Filderstadt, and Wendlingen came together dressed in stylish summer tennis chic and set the tone for a vibrant night, which included a competitive employee tennis tournament, Grand Slam-inspired food and drinks, and our own BACKSTREET BOSS band that kept the dance floor alive into the night! A heartfelt thank you to our incredible events team for organizing such a spectacular celebration. Here’s to creating more memorable moments together! #insideHUGOBOSS  

At HUGO BOSS, we celebrate #Pride Month as part of our ongoing commitment to diversity, equity, and inclusion.  This June we recognize and celebrate our LGBTQIA+ colleagues and continue to foster an environment where everyone feels respected, supported, and empowered to be their authentic self.  Across our global teams we are creating space for connection, dialogue, and allyship — not just during Pride Month, but all year long. Together, we continue to shape a culture of openness, belonging, and mutual respect. Happy Pride Month! 🌈  #insideHUGOBOSS 

The #BOSSOPEN returned for its fifth year, bringing world-class tennis to the Weissenhof in Stuttgart 🎾 Fans were treated to thrilling matches throughout the week, with Ben Shelton claiming the title after battling it out against the 2025 winner Taylor Fritz in an exciting final. Off the court, the BOSS lifestyle experience shone just as brightly: guests explored exclusive merchandise in the iconic giant BOSS pop-up store, and enjoyed world-class hospitality at the stylish BOSS Bar.  Congratulations to all the players, and a big thank you to the teams who brought another bold and unforgettable BOSS OPEN to life! 

#WorldOceansDay is the perfect moment to celebrate our partnership with Coral Gardeners and the positive change being created below the surface 🪸     Over the past two years, our collaboration has helped restore coral reefs and support local communities. The latest impact numbers from Coral Gardeners show how collective action can both protect marine life and inspire future generations. Following the recent extension of the partnership, we are looking forward to three more years of creating impact together! #insideHUGOBOSS

We are thrilled to share that HUGO BOSS has once again been included in the Dow Jones Best-in-Class Indices — for the sixth consecutive year in Europe, and the ninth consecutive year in the World Index. 🌿   This recognition by one of the most renowned global benchmarks for environmental, social, and governance performance reflects our commitment to responsible business practices as well as a remarkable team effort. A heartfelt thank you to all colleagues involved across the business whose dedication continues to make a difference. #insideHUGOBOSS