PUMA Group

Speed has a new standard. 🚀👀 The ULTRA NITRO™ 7 has just landed, bringing our game-changing NITRO™ technology to football for the very first time. After giving a first glimpse at NITRO LAB LA last month, we're proud to launch the next evolution of speed. This breakthrough started with one simple insight from players across every level of the game- from Neymar Jr. to rising talents at our partner clubs: they wanted a more explosive first step. And we listened. But bringing NITRO™ from running to football wasn't a copy-and-paste exercise. Running is linear. Football isn't, with constant cuts, turns, twists and changes of direction. That is why we had to completely re-engineer the foam to deliver explosive energy return while maintaining the close-to-the-ball feel players rely on. The result is speed, re-engineered for football.⚡

Welcome to PUMA, Marcia! 👋 We're excited to welcome Marcia Dos Santos as our new Vice President BU Core today. With more than 20 years of industry experience, Marcia brings a strong track record in commercial leadership, merchandising and team building across Women’s, Men’s and Kids’ businesses. As we continue our transformation journey, Marcia will play a key role in taking Core, PUMA’s commercial engine, to the next level. Please join us in welcoming Marcia to PUMA.

100 HYROX races. 100 consecutive days. One world record. 🔥 Simon Gronau just redefined what endurance looks like, becoming the first athlete ever to complete 100 HYROX Pro races in 100 days. No shortcuts. No days off. Along the way, we equipped Simon with a pair of custom PUMA running shoes tailored to his needs, giving him that extra push as he chased history. "This challenge showed me I'm capable of so much more than I ever imagined- physically and mentally. If there's one thing I hope people take away from it, it's this: if you're willing to commit, incredible things are possible. If I can complete 100 HYROX races in 100 days, you can absolutely take on your own HYROX challenge." We're incredibly proud to continue supporting athletes who keep raising the bar. Congrats, Simon. History looks good on you. 👏

Behind every touch, tackle and goal is decades of innovation. 👟💡 From the ATOM in 1950 to today's ULTRA NITRO™ 7, PUMA Football has spent more than 75 years rethinking what a football boot can be. Swipe through the timeline. 👇

From canteen checks to catwalk moments 👠 If you’ve ever been at our HQ in Herzogenaurach, you’ve definitely met Simone Hoyer. Throughout her 18 years at PUMA, she’s been the heartbeat of every visit. As Guest Relations Manager, she welcomes external guests, keeps the PUMA canteen running effortlessly, and has a remarkable way of knowing exactly what people need before they do. You’ll spot her around HQ in the freshest PUMA tracksuits, always with the brightest smile to match. When the team from Doublet visited us, Simone clearly made an impression. Because, a few months later, they came back with a surprise invitation: she absolutely had to walk their runway at Paris Fashion Week. So she did. Check out Simone’s incredible modeling debut. 👇

Football fever? We definitely caught it. ⚽ From friendly competition in our football dome tournament and a 1km running challenge to cheering together during a live screening of one of our federation matches, the energy in our PUMA HQ in Herzogenaurach has been unmatched. That excitement is well deserved, because our federations have been delivering on pitch- with 9 of our 11 PUMA federations advancing to the next stage! A huge congratulations to all the teams that have progressed and to every federation proudly wearing the PUMA Cat. 🐾

The Pitch is Yours 🌍❤️ Football starts in communities, on local pitches and with people who just simply love to play the game. It lives far beyond the biggest stages. And when we say culture comes first, we mean it. That's why we launched a new long-term community football initiative. Together with the Portuguese Football Federation and the city of Lisbon, we took over a local pitch in Benfica, refurbished it, and celebrated its reopening with a grassroots tournament bringing together local teams, creators and the community around them. Designed by local street artist Kiam, the pitch now stands as a permanent space for the community- left better than we found it. And we're just getting warmed up. This was the first of three editions, each focused on giving local football spaces a new chapter and celebrating the communities that bring them to life. Watch it all unfold 👇

From Podium to PUMA HQ 🔥🏆 Fresh off her 2nd-place finish in the Elite 15 Women’s Solo race at the HYROX World Championships in Stockholm (57:14), and after a hugely successful World Championships for PUMA athletes across the board, PUMA athlete Joanna Wietrzyk visited our Headquarters in Herzogenaurach, Germany for a candid chat with Marwin Hoffmann, our VP of Training, and to share her journey with PUMA employees. One message stayed with the room as Joanna referenced a quote that has inspired her mindset: “Pressure is a privilege.” A powerful reminder that the expectations we place on ourselves often come from opportunities we’ve worked hard to earn. Congratulations to all our PUMA athletes on incredible results and thank you, Joanna, for stopping by and inspiring our team.👏

Shaped by the Sea 🌊   Last night marked Portugal's first match of the tournament, making it the perfect time to take a closer look at the inspiration behind the Portugal 2026 kit.   With Portugal consistently capturing the hearts of football fans around the world, the design team knew this jersey had to be something special. One of the lead designers involved in creating the kit design language was Nick Willems, Senior Graphic Designer Teamsport Apparel at PUMA.   One of the kit's standout features is its flowing wave graphic, which extends seamlessly across both the shirt and shorts.   "For the home kit, we drew inspiration from the sea itself - a symbol deeply rooted in Portuguese culture, history, and identity," Nick explains. "For the away kit, we took a different approach, embracing a bold, heroic aesthetic through a dominant chevron graphic, while still maintaining a strong connection to the central maritime narrative."   From the refined Club Red colourway and premium 3D-welded crest with rich gold finishes to the bespoke Portugal typeface and dynamic graphics, every detail was designed with purpose.   The result? A jersey that carries the spirit of Portugal from its coastline to the world's biggest stage.   What are your favourite features from the Portugal 2026 kits? Let us know in the comments. 👇

The Future of Fast enters Football 👟⚡ This week in Los Angeles, we pulled back the curtain on our innovation pipeline, giving media and industry partners an exclusive look on how PUMA sees the future of football performance. But first, we welcomed young players from the LA Breakers into the NITRO™ Lab for a first look at what’s next. From there, guests explored how athlete insights, biomechanical testing and advanced material research are shaping the next generation of the game, while also getting a sneak peek at future concepts and cooling technologies designed for performance in extreme conditions. A big thank you to everyone who joined us, and to Romain Girard, VP of Innovation, Dominique Gathier, VP Teamsport, Viktor Fitler, Teamhead Product Line Management Teamsport Footwear, and Daniel Coric, Designer Teamsport Footwear, for sharing the insights and processes behind innovation at PUMA. Click through to see our highlights 👇