Please join us for
Fall Creek®'s 2026 Global High Chill Field + Forum in Oregon!
Join us this summer in Oregon for a full day of discovery, innovation, and industry connection,
right in the heart of peak ripening season.
Walk our research farm demo fields, experience blind taste tests, explore applied research demonstrations,
and hear from industry experts on the topics shaping the future of blueberry production.
We'll feature Sekoya® and Fall Creek® Collection released varieties and advanced selections.
Space is limited. Register now to secure your spot.
REGISTER NOW
QUESTIONS OR NEED ASSISTANCE?
Contact: Amy Daniel, Marketing Manager, amyd@fallcreeknursrey.com
FIELD + FORUM HOTEL RESERVATIONS:
Hyatt Place Eugene | Oakway Center
We have a limited block of rooms available for our Field + Forum event. We recommend booking early. Details:
Address: 333 Oakway Rd, Eugene, OR 97401
Centrally located in Eugene, next to Oakway Center with dining, shopping, and services nearby.
7:45 am – 8:15 am: Check-In, Hospitality & Networking
8:15 am – 8:30 am: Welcome Message
Mark David, VP, Sekoya®
8:30 am – 9:00 am: Fall Creek® Investing to Serve Growers & the Industry
Marc de Beer, CEO, Fall Creek®
9:00 am – 9:15 am: Spotlight on Our Newest Varieties
Emily GuynnMiller, Product Manager, Fall Creek®
9:15 am: Board Buses to Henry Research Farm
9:45 am – 11:45 am: Breeding & Applied Research Tours & Tasting
Henry Research Farm
11:45 am: Board Buses to Henry Research Farm
12:15 pm – 1:30 pm: Lunch
Fall Creek® Residence – under the white tent
1:30 pm – 2:00 pm: New Frontier of Applied Research in High Chill
Dr. Paul Sandefur, VP of Research & Development, Fall Creek
2:00 pm – 2:30 pm: The Fresh Blueberry Consumer: Global and High-Chill Insights
Ben Kuenzle, Partner, Vivaldi Group
2:30 pm – 3:15 pm: Winning at Retail: How Premium Varieties Drive Consumer Demand
Peter Machala, Category Manager, Wakefern Food Corp.
3:15 pm – 3:30 pm: Break
3:30 pm – 4:15 pm: Grower Perspectives: Bringing Premium Blueberry Genetics to Market – A panel discussion
Panelists:
Carlo Lingua, CEO, RK Growers
Aaron Bagwell, Agronomist, North Bay Produce
John Matro, Owner/Chief Operations Officer, Winslow Junction Produce
Ben Lahr, Supply & Grower Relations Manager, Twin River Berries
Moderator: Paul Nselel, Chief Commerical Officer, Fall Creek®
4:15 pm – 4:30 pm: Preview the Future
Scott Herron, Sales & Grower Support Representative, Fall Creek®
4:15 pm – 4:30 pm: Blind Tasting Results
Sarah Brabant, Applied Research Lead, Fall Creek®
4:30 pm – 4:45 pm: Closing Remarks & Invitation
Cort Brazelton, Fall Creek® Shareholder & Board Member
4:50 pm – 6:00 pm: Networking Receptions & Appetizers
Fall Creek® Residence – under the white tent
We have a special gift for all registered attendees. Please be sure to pick up your gift before you depart.
Thank you for spending your day with us!
