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Articles by Shantha Kumar
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Looking at this photograph today, I don't see an award. I see a beginning. This one's from 1990, the day I received the Best Outgoing Student award…
Looking at this photograph today, I don't see an award. I see a beginning. This one's from 1990, the day I received the Best Outgoing Student award…
Liked by Shantha Kumar A.
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Most teams still spend hours pulling reports, digging through dashboards, and trying to connect the dots manually. At NVECTA, we built a better way.…
Most teams still spend hours pulling reports, digging through dashboards, and trying to connect the dots manually. At NVECTA, we built a better way.…
Liked by Shantha Kumar A.
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💡When we talk about coffee in India, the conversation usually revolves around Nescafé, Bru, Davidoff, Starbucks or Blue Tokai. But that's only half…
💡When we talk about coffee in India, the conversation usually revolves around Nescafé, Bru, Davidoff, Starbucks or Blue Tokai. But that's only half…
Liked by Shantha Kumar A.
Experience & Education
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BlueOshan
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Languages
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Hindi
Professional working proficiency
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Tamil
Native or bilingual proficiency
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English
Full professional proficiency
Organizations
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Rotary Club of Madras East
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- Present
Recommendations received
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LinkedIn User
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Over 900 bridges in Amsterdam. Sounds like a typical enterprise martech stack. 😂 But the best bridges are always human connections. So grateful to…
Over 900 bridges in Amsterdam. Sounds like a typical enterprise martech stack. 😂 But the best bridges are always human connections. So grateful to…
Liked by Shantha Kumar A.
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Woo hoo! HubGrader hit 10,000 users in just 2 weeks. HubGrader .com is a free tool that helps you evaluate, elevate and celebrate your HubSpot…
Woo hoo! HubGrader hit 10,000 users in just 2 weeks. HubGrader .com is a free tool that helps you evaluate, elevate and celebrate your HubSpot…
Liked by Shantha Kumar A.
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When the failed project is yours, dignity is the wrong thing to protect. If you know me, you know I journal a LOT. Business and personal, success…
When the failed project is yours, dignity is the wrong thing to protect. If you know me, you know I journal a LOT. Business and personal, success…
Liked by Shantha Kumar A.
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A company's greatest asset will always be its people. 🌟 Seeing the energy, laughter, and genuine connection in the room last Friday reminds me why…
A company's greatest asset will always be its people. 🌟 Seeing the energy, laughter, and genuine connection in the room last Friday reminds me why…
Liked by Shantha Kumar A.
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As someone involved in building the product side of our AI agents, it was exciting to see people interact with what we have been working on at the…
As someone involved in building the product side of our AI agents, it was exciting to see people interact with what we have been working on at the…
Liked by Shantha Kumar A.
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The news on Standard Chartered shutting 20 branches in India being reported in the front page came in, for me, as a surprise. Was wondering the last…
The news on Standard Chartered shutting 20 branches in India being reported in the front page came in, for me, as a surprise. Was wondering the last…
Liked by Shantha Kumar A.
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Being at the Brand World Summit in Mumbai with the BlueOshan AI Labs booth was a great experience. It was exciting to see people interact with what…
Being at the Brand World Summit in Mumbai with the BlueOshan AI Labs booth was a great experience. It was exciting to see people interact with what…
Liked by Shantha Kumar A.
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Last week in Mumbai, we had the opportunity to set up the BlueOshan AI Labs booth at the Brand World Summit as a supporting partner. What stood out…
Last week in Mumbai, we had the opportunity to set up the BlueOshan AI Labs booth at the Brand World Summit as a supporting partner. What stood out…
Liked by Shantha Kumar A.
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Last week in Mumbai, we had the opportunity to set up the BlueOshan AI Labs booth at the Brand World Summit. People came in curious about AI agents,…
Last week in Mumbai, we had the opportunity to set up the BlueOshan AI Labs booth at the Brand World Summit. People came in curious about AI agents,…
Liked by Shantha Kumar A.
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Last week in Mumbai, we had the opportunity to set up the BlueOshan AI Labs booth at the Brand World Summit as a supporting partner. What stood out…
Last week in Mumbai, we had the opportunity to set up the BlueOshan AI Labs booth at the Brand World Summit as a supporting partner. What stood out…
Shared by Shantha Kumar A.
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Day One. Countless Conversations. Three Powerful Takeaways. Day one at the NHRD Chennai Chapter 28th National Conference has been nothing short of…
Day One. Countless Conversations. Three Powerful Takeaways. Day one at the NHRD Chennai Chapter 28th National Conference has been nothing short of…
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Some evenings are remembered not for what was served on the plate, but for the stories that arrived with it. Last evening at the magnificent Amir…
Some evenings are remembered not for what was served on the plate, but for the stories that arrived with it. Last evening at the magnificent Amir…
Liked by Shantha Kumar A.
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25 people, fully remote, and 2 days in the same villa. Our annual team offsite isn't just an excuse for a company-paid vacation, it’s the secret…
25 people, fully remote, and 2 days in the same villa. Our annual team offsite isn't just an excuse for a company-paid vacation, it’s the secret…
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Manjunatha Kg
🚀 We’re excited to share our journey in building a #MakeInIndia email marketing solution that empowers businesses and supports India’s vision of #AtmanirbharBharat! 🇮🇳 Before 2021, over 90% of India’s email communications relied on foreign platforms like #SendGrid, #Mailgun, #SparkPost, #AmazonSES, #Mailjet, #Postmark, #Brevo, and #Adobe. Indian consumer data was hosted on international servers, raising concerns about privacy and dependence on external providers. Inspired by Honourable Prime Minister Shri Narendra Modi’s call for a self-reliant India, Kenscio leveraged its 15 years of global marketing expertise to create an indigenous email solution. During the COVID-19 pandemic, Kenscio's team built a robust platform in just 6-9 months, including: - Email Validation: Ensuring accurate communication. - Backend Platform: For sending promotional and transactional emails at scale. - Data Platform: Handling millions of customer profiles. - Deliverability Dashboard: Offering real-time performance insights. Hosted on Indian data centers, our platform matches global standards at lower costs. We successfully migrated large clients from foreign providers and onboarded new ones, now supporting businesses with over 100 million customer profiles and delivering billions of emails monthly. Certified with ISO27001:2022 and SOC2, our solution ensures top-tier security and compliance with the DPDP Act 2023, keeping Indian data in India. This aligns with India’s push for digital sovereignty and reduced reliance on foreign tech. Our #MakeInIndia platform is a step toward a digitally self-reliant India, empowering businesses to connect with customers securely and efficiently. We’re proud to contribute to India’s technological growth and look forward to driving further innovation! What are your thoughts on building India’s digital future? Share below! 🌟 #DigitalIndia #EmailMarketing #DataResidency #Innovation #SelfReliantIndia #AtmanirbharBharat #Kenscio
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Tom Naveen
💡 The 5 Digital Growth Hacks Every Business Owner Should Know in 2025 In today’s fast-changing digital world, business owners are under constant pressure to grow faster, smarter, and with fewer resources. The truth is simple: traditional marketing methods alone won’t cut it anymore. The good news? With the right digital strategies, you can outpace competitors, attract high-quality customers, and scale without overspending. Here are five powerful growth hacks you should start using in 2025 👇 1. Hyper-Personalized Marketing 🎯 Customers don’t engage with one-size-fits-all messages anymore—personalization is the new trust-builder. ✔ Use AI tools to segment audiences by behavior, not just demographics ✔ Personalize emails, landing pages, and offers ✔ Example: Instead of “Get our service today,” say “Hi Raj, here’s how we can help your business save 20 hours a month.” 🔑 Result: Higher engagement and more conversions. 2. Short-Form Video = Big Impact 🎥 Video has become non-negotiable. Platforms like Reels, Shorts, and LinkedIn video are dominating attention. ✔ Share 30–60 second clips with tips, FAQs, or behind-the-scenes insights ✔ Highlight your team and customer stories ✔ Repurpose one video across all platforms 🔑 Result: Faster trust, stronger connections. 3. Smart Automation for Leads ⚡ Leads often slip away due to slow follow-ups. Automation keeps you in the game. ✔ Use chatbots or WhatsApp automation for instant responses ✔ Build email workflows to nurture leads ✔ Automate appointment scheduling and reminders 🔑 Result: Faster replies = more closed deals. 4. Local & Voice Search Optimization 📍 “Near me” and voice searches are booming in 2025. If you’re not visible, you’re invisible. ✔ Optimize and regularly update your Google Business Profile ✔ Add conversational FAQs for voice assistants (Siri, Alexa, Google) ✔ Collect positive reviews to boost local credibility 🔑 Result: More walk-ins, calls, and direct inquiries. 5. AI-Powered Growth 🤖 AI isn’t replacing businesses—it’s accelerating growth. ✔ Use AI for ad targeting, customer insights, and content creation ✔ Predict customer needs with data-driven insights ✔ Automate reporting to focus on strategy, not spreadsheets 🔑 Result: Smarter decisions in less time. 🚀 Final Word 2025 is the year of smart growth. Business owners who adopt these hacks will build stronger customer relationships, generate more leads, and create scalable businesses. 💡 The question is: Are you ready to adapt? 👉 Let’s connect on LinkedIn or visit my website: www.businessononline.com 📞 Contact: +91 8110822003
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