Activity
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A US-based high-volume services provider was drowning in inbound calls 📞 Most were the same tier-one questions — "what's my status," "where's my…
A US-based high-volume services provider was drowning in inbound calls 📞 Most were the same tier-one questions — "what's my status," "where's my…
Liked by Verche Karafiloska
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Someone on my team left last quarter. So I spent three weeks building 13 AI systems to cover (some of) the gap. New Substack, step by step, what…
Someone on my team left last quarter. So I spent three weeks building 13 AI systems to cover (some of) the gap. New Substack, step by step, what…
Shared by Verche Karafiloska
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In the words of Taylor Swift, "It was the end of an era, but the start of an age." Today is my last working day at Cognism. Six years ago, I was…
In the words of Taylor Swift, "It was the end of an era, but the start of an age." Today is my last working day at Cognism. Six years ago, I was…
Liked by Verche Karafiloska
Experience & Education
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CloudTalk
View Verche’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
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Creative Youth Action (КМА): 'Creative Writing' group member
Izlez
- Present 12 years 9 months
Civil Rights and Social Action
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Creative Workshop Member
UNHCR
- Present 8 years 10 months
Civil Rights and Social Action
Publications
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Ловци на светулки (Firefly hunters)
„Клуб Матица“
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Коси од розева волница
See publicationПрвонаграден расказ на конкурсот за краток расказ „Живко Чинго“ во 2014 година.
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Мукавени ѕвезди
„Нова Македонија“
See publicationПрвонаграден расказ на конкурсот за краток расказ на Нова Македонија во 2013 година.
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Biber 01
Centar za nenasilnu akciju Sarajevo-Beograd
See publicationThe story „Игра во јагликите“ (A play in the primroses) published as a part of a regional collection of short stories.
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Бездомникот со златен часовник (The homeless man with a golden watch)
„Клуб Матица“
See publicationРоман.
A novel.
Projects
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Дом од туѓа песок (Working Title)
- Present
A finished 12 page comic created as a final project of the creative workshop "A refugee now - always human", organized by UNHCR and implemented and coordinated by CHRCR and RED Skopje.
Honors & Awards
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National Award for Most Read Author
National and University Library "St. Kliment of Ohrid"
Most read author in the country in 2016.
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"Zhivko Chingo" short story contest award
Municipality of Ohrid
Certificate of commendation for winning 1st place in the traditional short story contest "Zhivko Chingo".
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Short story contest award
Nova Makedonija
Certificate of commendation for winning 1st place in the national short story contest of "Nova Makedonija".
1st place short story: "Cardboard Stars". -
Certificate of commendation
Ministry of education and science of Macedonia
Certificate of commendation for successfully representing the Republic of Macedonia by winning 2nd place in the Global Virtual Challenge in 2012.
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Certificate of achievement
British Council
Certificate of achievement for being part of the Macedonian school team that won the 2nd place in the Global Virtual Challenge 2012 as part of British Council's 'Skills for Employability' project.
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Golden Diploma
Euroclassica
A Golden Diploma according to the rules determined by ELEX (European Latin Diploma) – Euroclassica.
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Certificate of achievement
British Council
Certificate of achievement for being part of the team that won 1st place in the "Skills for Employability" National Entrepreneurship Competition 2011, Republic of Macedonia.
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Certificate of commendation
Transparency international - Macedonia
Certificate of commendation for writing the best essay on a given topic - 'Corruption is not my future'.
Languages
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Macedonian
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Serbian
Professional working proficiency
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Spanish
Elementary proficiency
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Croatian
Professional working proficiency
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Korean
Elementary proficiency
More activity by Verche
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We used to be known as "the Intercom & Zendesk people." Not that much about VoIP telephony. Now you can call us "the CloudTalk people" too…
We used to be known as "the Intercom & Zendesk people." Not that much about VoIP telephony. Now you can call us "the CloudTalk people" too…
Liked by Verche Karafiloska
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I wasn’t going to make this job update public because it is a bit unconventional, but I decided to put it out there. Several months ago, I expressed…
I wasn’t going to make this job update public because it is a bit unconventional, but I decided to put it out there. Several months ago, I expressed…
Liked by Verche Karafiloska
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¿Cuántos leads te escaparon el mes pasado porque nadie los llamó a tiempo? 👀 La mayoría de las inmobiliarias no lo saben. Y ese es exactamente el…
¿Cuántos leads te escaparon el mes pasado porque nadie los llamó a tiempo? 👀 La mayoría de las inmobiliarias no lo saben. Y ese es exactamente el…
Liked by Verche Karafiloska
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Your calls now live where your work does. CloudTalk is live on the monday.com marketplace 🎉 Every call auto-logs to the boards you pick — with AI…
Your calls now live where your work does. CloudTalk is live on the monday.com marketplace 🎉 Every call auto-logs to the boards you pick — with AI…
Liked by Verche Karafiloska
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Мебел по мерка, создаден за вашиот простор.Комбинација од функционалност, удобност и максимална искористеност на просторот, прилагодена на вашите…
Мебел по мерка, создаден за вашиот простор.Комбинација од функционалност, удобност и максимална искористеност на просторот, прилагодена на вашите…
Liked by Verche Karafiloska
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Do you watch all your user session recordings? Neither do I. I have roughly 4,000 of them sitting there, quietly judging me. Each one might contain…
Do you watch all your user session recordings? Neither do I. I have roughly 4,000 of them sitting there, quietly judging me. Each one might contain…
Liked by Verche Karafiloska
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Excited to share that I have joined Makedonski Telekom AD as Senior Product Manager. Throughout my career, I've had the opportunity to work across…
Excited to share that I have joined Makedonski Telekom AD as Senior Product Manager. Throughout my career, I've had the opportunity to work across…
Liked by Verche Karafiloska
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Ентериерно уредување на апартмани Една од најголемите предности на современото ентериерно проектирање е можноста просторот да се доживее уште пред…
Ентериерно уредување на апартмани Една од најголемите предности на современото ентериерно проектирање е можноста просторот да се доживее уште пред…
Liked by Verche Karafiloska
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Just found a few moments to talk about CloudTalk's offsite in Italy and I'm still processing how good it was. Beyond the incredible setting, what…
Just found a few moments to talk about CloudTalk's offsite in Italy and I'm still processing how good it was. Beyond the incredible setting, what…
Liked by Verche Karafiloska
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May is special this year. 🎉 One year at CloudTalk. And the offsite in Tuscany, right on cue. It's been a proper year. Budgets up 40%, pipeline…
May is special this year. 🎉 One year at CloudTalk. And the offsite in Tuscany, right on cue. It's been a proper year. Budgets up 40%, pipeline…
Liked by Verche Karafiloska
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Your highest-converting landing page copy is already written. It's just buried in your sales calls. Most marketing teams write landing pages from a…
Your highest-converting landing page copy is already written. It's just buried in your sales calls. Most marketing teams write landing pages from a…
Liked by Verche Karafiloska
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Most marketers make the same mistake: Credit to: Kobi Omenaka Original post below ⬇️⬇️⬇️ Most marketers make the same mistake: They think people buy products. They don’t. They "hire" them to do a job. Netflix ❌ Not a streaming site. ✅ It’s how you relax after a long hard day. Disney ❌ Not movies and parks. ✅ It’s the safe return to childhood. Airbnb ❌ Not accommodation. ✅ It’s pretending you live somewhere new. Spotify ❌ Not music. ✅ It’s instant control of your mood. Uber ❌ Not a taxi. ✅ It’s the relief of control on demand. Amazon ❌ Not shopping. ✅ It’s the joy of not having to wait anymore. YouTube ❌ Not video hosting. ✅ It’s a classroom, a cinema stage, and a pub all in one. IKEA ❌ Not furniture. ✅ It’s the rite of independence: a home you built yourself. Zoom ❌ Not video calls. ✅ It’s how we make long distances disappear. This is the Jobs To Be Done (JTBD) framework in action. Your product is never the thing you sell. It’s the progress people want to make in THEIR lives. That’s why most marketing falls flat. It sells the thing. But people only buy the job. _____________ DM us to be featured on our next post Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset
29 Comments -
Black Sheep Creative (BSC)
Advertising and marketing noise is still everywhere. Today a quiet ad free world online comes at a premium, requires ad blockers and consumers increasingly need to trade off an ad free world with their overall budget. In some - many cases in fact. People can't choose to turn the advertising off. Which means, although people will always turn to organic growth channels for their marketing. Paid advertising will continue to be part of many businesses marketing streategy. With AI making executing creative on these channels even easier today than it was just 6 months ago. Brands competing for attention all now have a narrower playing field. This means today more than ever, brands need to differentiate themselves from the competition through creative design, thinking and experiences that convert. If you're a business and wondering how you can make your brand stand out in the noise, why not come talk to Black Sheep. We've got the expertise and partnerships to help brands thrive in 2026!
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Business Spotlight
Day 15: What is an Optical Discount? 🏷️👀 It’s not a real discount — it just looks like one! 🔍 Optical Discount = A marketing trick where prices are made to look discounted, but the actual value isn’t reduced much (or at all). Example: 🔸 Original Price: ₹999 🔸 "Discounted Price": ₹949 👁️🗨️ Looks like a deal, but the price drop is minor — just to trigger a buying emotion. 💡 It plays on human psychology: “Looks cheaper = Must be a good deal!” 🧠💥 Smart businesses use it to boost conversions — smarter customers know the game! 😉 #OpticalDiscount #MarketingPsychology #BusinessTactics #StartupIndia #EntrepreneurJourney #PricingStrategy #ZeroToHero #SmartShopping #SalesTricks
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