Activity
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Most teams plan and evaluate TV/video ads as if people are watching. Most aren’t. Only ~11% watch a TV ad all the way through. And if 80–90% of…
Most teams plan and evaluate TV/video ads as if people are watching. Most aren’t. Only ~11% watch a TV ad all the way through. And if 80–90% of…
Liked by Martin Mrva
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CMO PRE BLOOM ROBBINS 🚀 (English below) Je čas odovzdať žezlo. Po rokoch, kedy som marketing a firmu viedol osobne v roli CEO & CMO, začínam…
CMO PRE BLOOM ROBBINS 🚀 (English below) Je čas odovzdať žezlo. Po rokoch, kedy som marketing a firmu viedol osobne v roli CEO & CMO, začínam…
Liked by Martin Mrva
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Naša Bloom vianočná párty je legendárna bodka za ďalším rokom. Tento rok ju zažilo aj veľa nových kolegov. Milujem, keď sa celý tím – bratislavský…
Naša Bloom vianočná párty je legendárna bodka za ďalším rokom. Tento rok ju zažilo aj veľa nových kolegov. Milujem, keď sa celý tím – bratislavský…
Liked by Martin Mrva
Experience & Education
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Bloom Robbins / LOUIE.cz / Dajana Rodriguez
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Languages
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English
Full professional proficiency
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Spanish
Elementary proficiency
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French
Professional working proficiency
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Russian
Elementary proficiency
More activity by Martin
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Túto značku si zapíš do hľadáčika. Bude to (sprchová) bomba! 🤣 Hovorím o PERPERUNA - projekt od Martin Mrva, bývalého Dedoles CMO. Možno…
Túto značku si zapíš do hľadáčika. Bude to (sprchová) bomba! 🤣 Hovorím o PERPERUNA - projekt od Martin Mrva, bývalého Dedoles CMO. Možno…
Liked by Martin Mrva
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Ako sme vyhodili do koša 150 tisíc eur? Spravili sme reklamu v telke, ktorá nemala žiaden efekt. Nula. Stavím sa, že väčšina z vás ju nikdy…
Ako sme vyhodili do koša 150 tisíc eur? Spravili sme reklamu v telke, ktorá nemala žiaden efekt. Nula. Stavím sa, že väčšina z vás ju nikdy…
Liked by Martin Mrva
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Myslíte si, že vaša reklama musí maťa insight? Ste vedľa. Shot on iPhone, legendárna kampaň, ktorá vygenerovana $40B tržieb pre Apple a získala…
Myslíte si, že vaša reklama musí maťa insight? Ste vedľa. Shot on iPhone, legendárna kampaň, ktorá vygenerovana $40B tržieb pre Apple a získala…
Liked by Martin Mrva
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I think the entire direction of modern advertising is based on a totally flawed understanding of how Advertising works. Let me explain. The modern…
I think the entire direction of modern advertising is based on a totally flawed understanding of how Advertising works. Let me explain. The modern…
Liked by Martin Mrva
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V poslednej dobe som začul zopár mýtov o Dedolese. Keďže jedna z vecí, ktorú sme robili dobre, boli prieskumy, môžem povedať: - Dedoles nebol…
V poslednej dobe som začul zopár mýtov o Dedolese. Keďže jedna z vecí, ktorú sme robili dobre, boli prieskumy, môžem povedať: - Dedoles nebol…
Liked by Martin Mrva
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Je mi cťou, že som bol nominovaný na ocenenie EY Podnikateľ roka 2024. Bol to krásny večer plný inšpiratívnych príbehov ľudí, ktorí majú odvahu a…
Je mi cťou, že som bol nominovaný na ocenenie EY Podnikateľ roka 2024. Bol to krásny večer plný inšpiratívnych príbehov ľudí, ktorí majú odvahu a…
Liked by Martin Mrva
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Víte, jak vypadá opravdový dog-friendly office? Takhle. Po roce pytlíkování to z gauče jsem si konečně pořídila kancelář. A k ní i název - světe…
Víte, jak vypadá opravdový dog-friendly office? Takhle. Po roce pytlíkování to z gauče jsem si konečně pořídila kancelář. A k ní i název - světe…
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Karl Kangur
SEO Estonia 2026 early bird prices end in less than 8 hours. We've got 16 incredible speakers for this year and I'm more excited than ever to bring this back. Here's a part of the lineup: • The data-driven framework behind the world's largest crypto exchange • What's moving the needle in ecommerce SEO and AI search in 2026 • AI and SEO: superpower or the end? • Beyond Google: how your brand gets found in AI search • How the AIO Framework drove a 5,300% traffic surge with measurable ROI • What's working for local SEO in 2026 • How to control your brand's narrative in LLMs • iGaming SEO: has Google lost its marbles? • Much more Attendees from 20+ countries already have their tickets. The theme this year: "how does this make me money NOW." Every talk ends with ROI and real actions you can take. One question worth asking yourself: how many good tactics, connections, or future collaborations do you need for your ticket to pay for itself? In my experience, it only takes one. Lock in the early bird price before tonight, link in comments
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Adriaan Dekker
Which metric should be your North Star? Dmitry Nekrasov has been nurturing the idea of this guide since 2022 And it solves a question every e-commerce team faces: 𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝘁𝗿𝗶𝗰 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? You can’t grow everything at once. And not every store should chase LTV from the start. So we mapped the real logic behind metric choice depending on your: – goal – business model – and growth stage. Inside the chart: + Based on maps with 1100 metrics + Works for brands, agencies, consultants + Clear decision flow — 1 entry, 18 outcomes + Covers: retention, acquisition, profit, and more Dmitry Nekrasov built this to help you pick better priorities ...and defend them 🛡️ Who needs this Miro board with the full logic map? Make sure to react to receive it and add me and Dmitry Nekrasov
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Roxana Hurducas
Political campaigns are just marketing campaigns with higher stakes. Candidates are the products, we are the buyers. We’re in the middle of the local elections in Bucharest, and the candidates’ OOH ads remind us of three timeless lessons in brand communication. 📌 Go where your audience is. One candidate placed billboards outside Bucharest, in nearby towns - I pass by 3 of them, daily, where I live. That is because many Bucharest residents have moved there but kept their ID cards registered in the city. They still travel to work daily, so they are directly impacted by the city and can vote there. 👉 Your target audience is a living organism - it moves, evolves, and changes preferences. Keep that in mind and always adapt! 📌 People, not logos. As I’ve been preaching for a while now, brands have become increasingly impersonal and therefore irrelevant. It's also true that political parties have lost much of their positive perception too, but prioritising the person over the logo is a strong marketing direction that applies across the board. 👉🏻 People trust people. They want to see faces, hear stories, feel authenticity. Keen this in mind for business brands, as well. 📌 KISS - Keep It Simple (,)Stupid. The visuals are clean, minimalist, and built around one or two words. I can’t help but notice the similarities with the type of messaging and visuals that helped the current president win the election. 👉 People are overwhelmed by pitches and messages, so those who say less are actually seen more. As a marketer, I find it fascinating how political communication keeps reminding us of marketing fundamentals, often better than brands do. 📌 Whether you sell a product, a cause, or a candidate the same rules apply.
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