How can a cultural symbol become a masterplan? Inspired by the traditional Vietnamese kite, our proposal for the University of Economics & Business (UEB) in Hòa Lạc transforms a cultural symbol into a framework for planning. The Knowledge Spine, Learning Clusters and Infinity Loop are not separate design gestures. Together, they organise movement, learning and community while creating a campus that is adaptable, walkable and designed for long-term growth. Rather than beginning with individual buildings, the proposal begins with relationships, between people, landscape and knowledge, creating a masterplan that can evolve over time while maintaining a clear identity. Next in the series: Designing with nature, not around it. #PTGroup #Masterplanning #UrbanDesign #CampusPlanning #Architecture #EducationDesign #Vietnam #CampusDesign
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