Fire-Boltt partners Flipkart for new made in India smartphone brand Boltt: All details

Fire-Boltt has announced its entry into the smartphone market with the launch of Boltt, a new Made-in-India smartphone brand. The company has partnered with Flipkart to distribute the devices across India through the e-commerce platform and other sales channels.According to the company, the new smartphone lineup will include affordable 4G and 5G models under the Evo and Ace series. Fire-Boltt said the smartphones will be manufactured in India and are designed for Indian consumers. Additional details about the portfolio will be announced in the coming weeks.The launch marks Fire-Boltt's expansion beyond the wearables category into smartphones. The company said it currently has a connected consumer ecosystem of more than 4 crore users and plans to leverage its consumer technology experience in the new product category.Speaking on the announcement, Arnav Kishore, Founder & CEO, Boltt, said, "With Boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”Fire-Boltt said Flipkart will support the nationwide rollout of the Boltt smartphone portfolio through its distribution network, including markets beyond major cities.Commenting on the partnership, Mukund Kedia, Senior Director, Flipkart, said, "Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation.”The company added that the upcoming smartphone portfolio will focus on affordability and will be built around reliability, accessibility and features intended for everyday use. Further information on specifications, pricing and availability is expected to be announced in the coming weeks.