Link Snacks’ cover photo
Link Snacks

Link Snacks

Manufacturing

The world's #1 protein snack company and makers of Jack Link’s.

About us

Link Snacks, the makers of Jack Link’s is the world’s #1 protein snacking company offering a variety of protein snacks to consumers around the globe. Link Snacks’ brands include Jack Link’s, Lorissa’s Organic Snacks, Golden Island, Rare Breed, Peperami, BiFi, Minuets, KOOEE! and more. Founded in the northwoods of Wisconsin, USA by Jack Link himself, Link Snacks manufactures more than 800,000 protein snacks annually to more than 55 countries. With a spirit rooted in good old fashioned hard work, Link Snacks has offices and manufacturing facilities in countries across North America, Canada, MASA, EMEA and APAC.

Website
www.LinkSnacks.com
Industry
Manufacturing
Company size
1,001-5,000 employees
Type
Privately Held
Founded
1985

Employees at Link Snacks

Updates

  • 📅 Protein is having a moment. But are consumers making sense of it? From the rise of GLP-1 medications to the explosion of protein claims across the aisle, today's shoppers are navigating a more complex snacking landscape than ever before. Join Link Snacks and Progressive Grocer for a live webinar, featuring our very own Holly LaVallie, MBA, SVP of Marketing, R&D and Innovation, alongside nutrition expert Heidi Skolnik, MS, CDN, FACSM, and Hy-Vee, Inc.'s Brett Spiker, for a live discussion on what's driving the protein craze, how consumer perceptions are evolving, and what it all means for the future of snacking. Moderated by PG Editor-in-Chief, Emily Crowe. 📅 July 21, 2026 ⏰ 2:00 PM ET

  • Happy 250th Birthday, America. 🇺🇸 Two hundred and fifty years ago, a bold idea took root: that hard work, determination, and the freedom to build something better could shape the future. That same spirit lives in the Northwoods of Northern Wisconsin, where our story began. What started with family, grit, and a commitment to doing things the right way has grown into a business with American roots and a global footprint. Through decades of growth, change, and opportunity, some things have never changed: our work ethic, our values, and our belief that success is earned. Today, we're proud to be a family-owned company, built by generations of people who show up every day ready to work hard, support one another, and leave things better than they found them. As we celebrate America’s 250th birthday, we also celebrate the people who make this country strong: the builders, makers, innovators, and doers who embody the spirit that has driven our nation forward for generations. Here's to 250 years of opportunity, resilience, and American grit. Happy Birthday, America. 🦅 🇺🇸

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  • 🇺🇸 As leaders of the category, we created National Jerky Day, and this year, we’re declaring independence from boring snacks. At Jack Link’s, it’s simple: real meat. real protein. real fuel. From June 9–12:
🔥 50% off our National Jerky Day Sample Pack on Amazon
🔥 Fan-favorite flavors for every kind of carnivore
🔥 Four days to stock up and fuel up 🥩 Because nothing says freedom like a box of real meat protein. So go ahead. Stock up. Fuel up. Celebrate like a carnivore. #JackLinks #LinkSnacks #NationalJerkyDay

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  • ⚡ Big energy at our Coffee Conversation today as we welcomed Jeff Caswell, our new President of North America. 🎤 Jeff jumped right in, answering thoughtful questions from Team Members and sharing real, candid insights about his leadership style, where he hopes we lean in, and the big opportunities he sees ahead for our business. 📺 The event was streamed across the entire company so every Team Member from the plant floors to our support centers could be part of the conversation. 🔥 We’re fired up about the momentum Jeff brings and the future we’re building together. This is just the beginning. #LinkSnacks

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  • 🔥 Our CEO Troy J. Link just brought the heat in a new Fortune feature written by Preston Fore sharing straight‑shooting career advice for Gen Z and a look at what it takes to lead a $4B family‑built powerhouse in the meat‑snack world. Troy’s message? Show up. Work hard. Stay hungry. 📣 It’s the mindset that built Link Snacks and the one driving our next chapter of bold growth. Check the comments for the full article.

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  • 🇺🇸 Today, We Remember. Always, We Honor. Memorial Day isn’t about a long weekend.
 It’s about legacy. It’s about sacrifice. It’s about the brave men and women who gave everything so the rest of us could build, lead, dream, and live freely. At our core, we believe in showing up, for our teams, our communities, and the values that define us. That belief exists because of those who stood up first. They didn’t just wear a uniform. They protected the freedoms that allow businesses like ours to exist, families to thrive, and communities to grow. Today, we pause. We reflect. We remember the names, the faces, the families behind the sacrifice. And then we move forward, with gratitude in our hearts and responsibility on our shoulders, to live and lead in a way that honors what they gave. From all of us at Link Snacks, thank you to those who made the ultimate sacrifice, and to the families who carry that legacy forward every single day. We will never forget. #LinkSnacks #USA

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  • 💪🏻 Let’s go team! Another awesome Sweets & Snacks Expo in the books with team Link Snacks. 🥩 We showed up in full force like only we can with our incredible house of brands including Jack Link’s, Lorissa’s Organic, Golden Island and Country Fresh Meats. #LinkSnacks

    Amazing show for the Jack Links team at Sweet & Snacks!  Our insight driven innovations and renovations were Best in Show!   Meeting with our customers, brokers and distributors was a blast. Huge thanks to our team members for their passion telling our consumer led stories.  Let’s Go!  

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  • Meat snacks are exploding as consumers shift toward convenient, high-quality nutrition. At the same time, the space is evolving fast. New entrants, new formats, and new definitions of “better-for-you” are reshaping the category, from premium beef to leaner proteins and clean-label innovation. But here’s the truth: This category didn’t just happen. It was built. At Jack Link's Protein Snacks, we’ve spent decades leading the charge, proving that real meat, real protein, and relentless innovation can redefine an entire aisle. We’re not chasing trends. We’re setting the pace. From global partnerships that push flavor boundaries to investing in world-class production and quality, we’re continuing to raise the bar for what protein snacking can be. #MeatSnacks #BetterForYou #JackLinks #LinkSnacks

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