Menchie's Frozen Yogurt

MENCHIE’S FROZEN YOGURT LAUNCHES “THE SWIRL CLUB,” A TIERED REWARDS PROGRAM WITH MORE CHANCES TO EARN FREE FROYO Los Angeles, CA (May 4, 2026) - Menchie's Frozen Yogurt, the nation’s largest self-serve frozen yogurt franchise, announced today the launch of The Swirl Club, a new tiered rewards program designed to give guests more ways to earn rewards towards FREE froyo! The Swirl Club will enhance the guest experience, as it includes three membership tiers: Bronze, Silver, and Gold with each level offering escalating benefits based on annual spend. With no cost to join, guests can start earning rewards from their very first swirl. At each level, guests will earn 1 point for each $1 spent and unlock a $6 off reward when they earn 75 points: Bronze Tier – $0 Minimum Spend All members begin at bronze and enjoy:  25 bonus points upon new registration  A $6 birthday reward Silver Tier – $250 Minimum Annual Spend As members reach Silver status, they unlock additional rewards:  A $8 birthday reward  A $6 tier bonus Gold Tier – $500 Minimum Annual Spend Menchie’s most loyal fans are rewarded at the highest level:  A $10 birthday reward  A $12 tier bonus “The Swirl Club is our way of making our guests feel valued for the relationship they have with our brand,” said Elizabeth Berry, Chief Marketing Officer. “We’re excited to offer a rewards program that grows with our fans, giving them more reasons to enjoy their favorite frozen yogurt treats, and therefore, more reasons to smile.” For more information regarding Menchie’s, or to find a store near you, please visit menchies.com or connect with Menchie’s on Instagram (@MyMenchies), Facebook (@MyMenchies) and TikTok (@MenchiesFrozenYogurt). About Menchie’s: Menchie’s is North America’s largest self-serve frozen yogurt franchise and has been swirling froyo since 2007. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “happy” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. Download the Menchie’s app for info and special offers.

We're thrilled to be included in Yelp's annual MOST LOVED BRANDS list again - in 2025 we placed 11th in the entire Food Category! Thank you @Yelp, plus a BIG thanks to our AMAZING franchisees & team members, and thanks to our AWESOME fans who make us smile every day! 🥰 #Menchies #Yelp

Calling all FROYO fans! We're celebrating National Frozen Yogurt Day with Buy One Froyo, Get One FREE on Friday, February 6th! We hope to see our fans, plus their friends and family at Menchie's on 2/6/26! 🍦