Postalytics

38% of marketers are actively moving budget out of social media. Where is it going? Direct mail. 84% of marketers increased their direct mail budget in 2025. Up from 81% the year before. This isn't a trend. It's a verdict. If you're still treating direct mail as a legacy channel, the marketers outperforming you have already made the shift. Our updated guide covers the benchmarks, the measurement gap, and exactly what drives higher ROI. Link in comments.

The direct mail audience skews old. That's the assumption. Here's the data: 83% of consumers aged 18-24 feel positive about receiving direct mail. That's the highest positive sentiment of any age group. Up from 78% the year before. 84% of that same group transacted as a direct result of a mail piece. The channel most marketers write off for younger audiences is performing best with younger audiences. Full breakdown -- by age group, by channel, by budget direction -- in our updated Direct Mail ROI guide. Link in comments.

64% of marketers say direct mail doesn't deliver their best conversion rate. 64% of those same marketers aren't tracking direct mail's conversion rate at all. That's not a performance problem. That's a measurement problem. We just published a fully updated guide to direct mail ROI -- 2025-2026 benchmarks from 5 independent research studies, a channel comparison table, and a breakdown of the four variables that separate high-ROI programs from average ones. A few things in the data that surprised us: - 84% of marketers increased their direct mail budgets in 2025 - 88% of marketers tracking CLV by channel say direct mail delivers their highest CLV - 83% of consumers aged 18-24 feel positive about receiving direct mail -- the highest of any age group The measurement gap is real. The fix is not complicated. Link in comments.

Postalytics team digging into BSP growth strategies at #FiberConnect Sam N. Joe Brown

We’re headed to Orlando for Fiber Broadband Association's FiberConnect, May 17–19. If you’re scaling fiber buildouts, see how automated, personalized direct mail helps BSPs accelerate signups, reduce CAC, and power omnichannel follow-ups. Let’s connect onsite to swap playbooks. Learn more about what’s working for BSPs: Details in the blog post #FiberConnect #FiberBroadband #Broadband #Telecom #BSP #MarTech #DirectMail #Postalytics

We're thrilled to announce that Ryan Dendievel has joined the Postalytics team! We've known Ryan for years, as he made us work to earn his business as a customer! Now, we're joining forces to continue to build out the leading direct mail automation platform. Welcome Ryan! #marketingautomation #directmail #directmailautomation #Postalytics

💡 It's National Stress Awareness Month! We all have our ways to unwind. Share your favorite stress relief techniques in the comments! Remember, Postalytics can help reduce marketing stress with automated direct mail campaigns. Let's support each other! #StressAwareness #MarketingAutomation #Postalytics

If you've been following along this week, here's the thread that ties it all together. Gundir has spent 20+ years mastering direct mail. They've now built a way to bring that expertise to marketers who need to move fast and stay lean -- without giving up strategy, creativity, or data intelligence. GundirXpress is built on Postalytics and backed by Gundir. It connects to your CRM, ships in days, and scales as you grow. We're proud to power this. Full episode with Lindsay Weisgerber on Print to Pixel #47 -- link in the comments below. #DirectMail #GundirXpress #MarketingAutomation #DirectMailDisrupted

What do you get when you combine the strategic depth of one of the country's top direct mail agencies with the speed and integrations of a modern automation platform? GundirXpress. Gundir COO Lindsay Weisgerber walks through what makes this different -- DIY speed and budget-friendliness, backed by Gundir's creative and strategic expertise, with CRM connectivity built in so your direct mail behaves like the rest of your marketing stack. For marketers who've wanted the power of Gundir but needed to move faster and leaner -- this is built for you. Learn more -- link in the comments below. #DirectMail #GundirXpress #MarketingAutomation #DirectMailDisrupted #PrintToPixel

"When you can tailor a message to be relevant to someone, it's going to connect in a much stronger way." But here's the hard truth Lindsay Weisgerber of Gundir doesn't shy away from: most brands aren't there yet. Their data is messy. The variables aren't clean. And you can't personalize your way to better ROI on bad data. That's why Gundir works with clients on data hygiene BEFORE personalization -- and why Postalytics is built to turn that clean data into triggered, CRM-connected direct mail at scale. The chain is: clean data -> smart personalization -> higher response -> better ROI. Full episode link in the comments below. #DirectMail #DataDriven #MarketingAutomation #DirectMailDisrupted