TLDR: HumanUp is a parenting copilot built on expert knowledge. Whether a parent is facing a bedtime battle, a screen-time conflict, school stress, or a child struggling with big emotions, HumanUp provides practical next steps and expert-informed guidance in the moment—when parents need it most.
Introducing Brad Jefferson and Jason Hsiao, Co-Founders of HumanUp!
HumanUp is helping parents navigate everyday parenting challenges by making trusted, expert-informed guidance available in the moments it is needed most. Rather than relying on generic AI or internet-sourced advice, HumanUp is built on the authorized work of leading parenting experts, pediatricians, psychologists, and child-development researchers. Designed with privacy in mind, HumanUp gives parents a safe place to work through challenges and access credible guidance without judgment.
Brad Jefferson (Co-Founder & CEO) and Jason Hsiao (Co-Founder & President) have been close friends since high school and attended Dartmouth College together. They previously co-founded Animoto, a pioneering cloud-based video creation platform that grew to serve millions of users and businesses worldwide. After nearly two decades building technology that helped people create and share stories, they are now focused on harnessing AI to help parents navigate one of life’s most important challenges: parenting.
HumanUp launched with a founding group of 12 experts across pediatrics, psychology, child development, ADHD, sleep, nutrition, motivation, and digital wellbeing. The company was founded on the belief that AI should strengthen human relationships, not replace them.
We’re rooting for you, Brad and Jason! #PrecursorVC #Portco #VC #HumanUp