Dallas-Fort Worth Metroplex
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About

Senior digital and ecommerce leader known for bringing structure, alignment, and stronger…

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Experience & Education

  • Square L Group, LLC

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Volunteer Experience

  • Mays Business School - Texas A&M University Graphic

    Guest Lecturer

    Mays Business School - Texas A&M University

    - Present 1 year 9 months

    Education

    Invited as a guest speaker to share career experience and management with accounting students.

  • Baylor University - Hankamer School of Business Graphic

    Guest Lecturer

    Baylor University - Hankamer School of Business

    - 2 years 2 months

    Education

    Discuss current topics related to digital marketing, marketing strategy and planning and career path options around multi-channel commerce.

  • Featured Expert

    eCommerceConsulting.com

    - 1 year

    Education

    eCommerceConsulting.com is a collection of around 20 eCommerce professionals selected to provide insight, commentary and advice for all things related to eCommerce. Written in a blog format, all the professionals involved have a wealth of experience in areas such as marketing, merchandising, operations and analytics. In addition people add expertise in design, creative and technology.

  • Startup Next Program Facilitator - Dallas

    UP Global

    - 4 years 4 months

    Education

    Startup Next is part of UP Global and is focused on building entrepreneurial communities across the world. Startup Next is backed by Google for Entrepreneurs, Techstars, Global Accelerator Network, and Startup Weekend. Startup Next is something unique. It's an opportunity to transform your startup. It's for a select group of committed founders who want to take their startup to the next level. Not every team will end the program and get immediately into an accelerator or secure funding, but…

    Startup Next is part of UP Global and is focused on building entrepreneurial communities across the world. Startup Next is backed by Google for Entrepreneurs, Techstars, Global Accelerator Network, and Startup Weekend. Startup Next is something unique. It's an opportunity to transform your startup. It's for a select group of committed founders who want to take their startup to the next level. Not every team will end the program and get immediately into an accelerator or secure funding, but every team will learn valuable lessons to help continue growing the startup.

    Startup Next is an intensive five-week program that gives your team the tools and mentorship needed to navigate the early stages of building a startup. Startups accepted into the program will attend a 3-hour session once a week for five weeks. Through a structured approach of group discussions, mentor sessions and pre-work deliverables, teams walk away with the skills needed to validate their business ideas, a customer development strategy, a completed market and competitive analysis, a minimum viable product (MVP), and an investor-ready pitch deck.

    Sessions 1 & 2 - Customer Development

    Session 3 - MVPs & Metrics that Matter

    Session 4 - Product-Market Fit

    Session 5 - Fundability & Profitability

    These sessions will help teams understand the customer’s core problem, find a value proposition, size the market, and analyze competitors. Following the program, Startup Next teams that have demonstrated their readiness and progress will have access to a number of value-added resources from the Startup Next global team.

  • Prestonwood Baptist Church Graphic

    Student Ministry Table Group Leader

    Prestonwood Baptist Church

    - Present 11 years 11 months

    Facilitate table group discussions with high school boys between freshman and senior year.

    Serve as chaperone and van driver on annual mission trip to Chicago

  • Prestonwood Baptist Church Graphic

    Deacon

    Prestonwood Baptist Church

    - Present 17 years 7 months

    Deacon serving the body of the church of 40,000+ members

  • Startup Weekend Graphic

    Startup Weekend Facilitator

    Startup Weekend

    - 2 months

    Economic Empowerment

    Startup Weekend Wichita, KS

    Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.

    Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development…

    Startup Weekend Wichita, KS

    Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.

    Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

  • Startup Weekend Graphic

    Coach/Mentor

    Startup Weekend

    - 1 month

    Economic Empowerment

    Startup Weekend Denton, TX

    Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.

    Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development…

    Startup Weekend Denton, TX

    Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.

    Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

  • Startup Next Coach/Mentor - Dallas

    UP Global

    - Present 12 years 11 months

    Economic Empowerment

    Startup Next is part of UP Global and is focused on building entrepreneurial communities across the world. Startup Next is backed by Google for Entrepreneurs, Techstars, Global Accelerator Network, and Startup Weekend. Startup Next is something unique. It's an opportunity to transform your startup. It's for a select group of committed founders who want to take their startup to the next level. Not every team will end the program and get immediately into an accelerator or secure funding, but…

    Startup Next is part of UP Global and is focused on building entrepreneurial communities across the world. Startup Next is backed by Google for Entrepreneurs, Techstars, Global Accelerator Network, and Startup Weekend. Startup Next is something unique. It's an opportunity to transform your startup. It's for a select group of committed founders who want to take their startup to the next level. Not every team will end the program and get immediately into an accelerator or secure funding, but every team will learn valuable lessons to help continue growing the startup.

    Startup Next is an intensive five-week program that gives your team the tools and mentorship needed to navigate the early stages of building a startup. Startups accepted into the program will attend a 3-hour session once a week for five weeks. Through a structured approach of group discussions, mentor sessions and pre-work deliverables, teams walk away with the skills needed to validate their business ideas, a customer development strategy, a completed market and competitive analysis, a minimum viable product (MVP), and an investor-ready pitch deck.

    Sessions 1 & 2 - Customer Development

    Session 3 - MVPs & Metrics that Matter

    Session 4 - Product-Market Fit

    Session 5 - Fundability & Profitability

    These sessions will help teams understand the customer’s core problem, find a value proposition, size the market, and analyze competitors. Following the program, Startup Next teams that have demonstrated their readiness and progress will have access to a number of value-added resources from the Startup Next global team.

  • Drop off Coordinator

    Samaritans Purse Operation Christmas Child

    - 2 years 1 month

    Children

    As a north Dallas central collection point for organizations around the area, we accepted, sorted, packed and shipped over 100,000 gift boxes for children to be sent globally.

Publications

Patents

  • Gift Card and Promotional Offer Matching

    Filed US 61/920,664

    The invention relates generally to providing coupons, deals, offers, and other promotional incentives to customers possessing stored value cards such as gift cards or debit cards, for example, to shop online and in retail stores.

Courses

  • Advertising

    318J

  • Digital Marketing Strategy

    Columbia Business School

  • HTML

    -

Projects

  • JCPenney on Amazon Merchants@ Platform

    Working with two other business development managers, we created a white paper to detail why JCPenney needed to utilize the Merchants@ Platform Amazon. Primarily, since Target had done a deal with Amazon, we needed the "keep our friends close and our enemies closer". Other mass merchants were also considering the platform.

    After an extensive review by the JCPenney Executive Committee I was selected by JCPenney senior management to lead the implementation of of the project. The team…

    Working with two other business development managers, we created a white paper to detail why JCPenney needed to utilize the Merchants@ Platform Amazon. Primarily, since Target had done a deal with Amazon, we needed the "keep our friends close and our enemies closer". Other mass merchants were also considering the platform.

    After an extensive review by the JCPenney Executive Committee I was selected by JCPenney senior management to lead the implementation of of the project. The team consisted of a cross-functional team of 13 departments and 42 individuals including Merchandising. Marketing, Finance, Legal, Logistics, Technology, and Customer Service.

    In late June 2004, the project was delivered on time and under budget. Over the following three years, the program added tens of thousands of new customers to the JCPenney customer house file and extended the JCP private label brands to a large, untapped base of unacquainted users.

    Other creators
    See project

Honors & Awards

  • Presidents Award

    Motorsport Aftermarket Group

    To recognize the top divisional president at Motorsport Aftermarket Group.

Languages

  • English

    Native or bilingual proficiency

  • German

    Limited working proficiency

Organizations

  • Internet Old-timers Foundation

    -

    - Present

    The Internet Oldtimers’ Foundation (OT) represents the leading decision makers in the digital media and marketing industry. Our mission is to educate future industry leaders and to support the continued growth of the interactive space as a mutually beneficial medium for promotion and communication.

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