Matt Bailey

In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee.

In the book, you’ll also find:

Full discussions of… Show more

In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee.

In the book, you’ll also find:

Full discussions of paid search marketing, email marketing, and marketing to mobile device users
Exacting and focused instruction on all the competencies tested by the OMCP exam
Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset
Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. Show less

We have a generation of website builders, app developers, marketing directors, and consultants who know about the tactics of marketing online but do not understand the underlying principles of what drives everything.
Technology to today's digital marketers is second nature, but most have never learned the principles of persuasion, or the tried-and-true sales techniques that enable better communication and lead generation.
I've found that sales skills aren't obsolete. They are needed now… Show more

We have a generation of website builders, app developers, marketing directors, and consultants who know about the tactics of marketing online but do not understand the underlying principles of what drives everything.
Technology to today's digital marketers is second nature, but most have never learned the principles of persuasion, or the tried-and-true sales techniques that enable better communication and lead generation.
I've found that sales skills aren't obsolete. They are needed now more than ever.
-This book is written to those of you who know the technology, but want to learn the "WHY" that will enable you to transform your online marketing capabilities and take them to the next level.
-This book is written to those of you who need to retrofit those seemingly "rusty" skills into the shiny new space. Show less

Your customers are Wired to be Wowed, but you won't Wow them by accident. Wired to be Wowed helps you to find your unique strategy to sift through the noise and find what works for your business.

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand… Show more

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Show less