Melissa Brotz

North Chicago, Illinois, United States
14K followers 500+ connections

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About

I’m the chief marketing, communications and sustainability officer at Abbott, where I’ve…

Articles by Melissa

  • Human Capital(ism)

    This is Abbott’s 135th anniversary year, and throughout that long history the company has been devoted to a single…

    34 Comments
  • Giving Our Young Women a Platform to Advocate for Their STEM Peers

    I’ve written many times about how Abbott’s scientists and engineers – and the life-changing health technologies they…

    5 Comments
  • How We’re Communicating Our Relevance to the World

    In marketing, the only thing that matters is if you are relevant to the people with whom you’re trying to communicate…

    21 Comments
  • We Were Built For This

    Many in the healthcare and business worlds have long known Abbott as a go-to company, creating breakthrough…

    28 Comments
  • Sustainability is serious business, because it IS our business

    2020 is a year many of us can’t wait to forget, but it’s also a year we’ll always remember at Abbott because it was a…

    10 Comments
  • What’s Your Word?

    I’ve seen this Kenny Chesney music video before, but a few weeks ago I found myself thinking about its message in the…

    19 Comments
  • Future Well starts now

    There are different ways the business world approaches giving back to local communities. Corporations donate money to…

    6 Comments
  • When the Brand Comes Alive

    I didn’t expect to become a marathon fan. But now I love them.

    20 Comments

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