I Share How Brands, Marketing & Creative Excellence Shape Business & Culture | Rocket Companies CMO | 21CB Co-Founder & Chair
West Hollywood, California, United States
49K followers
500+ connections
About
Jonathan is the first-ever Chief Marketing Officer of Rocket Companies. He believes in Rocket's mission of 'Helping Everyone Home' and aims to make it one of North America's most culturally significant brands by owning the narrative around homeownership, a fundamental building block of the American Dream.
Jonathan is a globally respected thought leader in marketing and advertising. He is skilled at transforming major organizations into iconic brands by defining their purpose and values, allowing them to redefine category conventions and earn a disproportionate share of growth.
Prior to Rocket, Jonathan led marketing at Coca-Cola and Airbnb during periods of intense growth. At Coca-Cola, the brand was recognized as Creative Marketer of the Year at the Cannes Lions Festival of Creativity in 2013. Two years later, Jonathan was named one of the world's most influential CMOs by Forbes.
Through his marketing and branding consultancy, TwentyFirstCenturyBrand, Jonathan has helped scale the impact of many influential companies, including Pinterest, LinkedIn, Uber, PepsiCo, Nextdoor, and Walmart.
In 2023, Jonathan and his team at TwentyFirstCenturyBrand published the book "A Colourful View From the Top," featuring the stories of 21 people of colour who have achieved success. The book was endorsed by the Duke and Duchess of Sussex, who donated £10,000 through their charitable foundation to place it in every state secondary school in the UK.
Jonathan holds an Honorary Doctorate from Manchester Metropolitan University and serves on the boards of Fanatics and Sonos. He was also a trustee of the Prince of Wales' Arts and Business Trust while living in London. Jonathan splits his time between Los Angeles and Detroit with his husband and two children.
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Articles by Jonathan
Activity
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The 2026 Rocket Classic (July 30 – August 2) is shaping up to be the biggest, most electric tournament we've ever hosted at Detroit Golf Club. And in…
The 2026 Rocket Classic (July 30 – August 2) is shaping up to be the biggest, most electric tournament we've ever hosted at Detroit Golf Club. And in…
Liked by Jonathan Mildenhall
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There will be days when you need strength. There will be days when you have enough to offer others. Be generous with it. Someone else may be counting…
There will be days when you need strength. There will be days when you have enough to offer others. Be generous with it. Someone else may be counting…
Liked by Jonathan Mildenhall
Experience
Education
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The Manchester Metropolitan University
Honorary Doctorate In Business Administration Business Administration and Management, General
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The Manchester Metropolitan University
Business and Finance Business Administration, Management and Operations
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Skills
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Join now to viewMore activity by Jonathan
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I planned this. All of it. The match script, the guy hoisting him up, the stadium lighting hitting the bottle... all me. Even the angle of Leo’s…
I planned this. All of it. The match script, the guy hoisting him up, the stadium lighting hitting the bottle... all me. Even the angle of Leo’s…
Liked by Jonathan Mildenhall
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Today marked my 7-year anniversary at Rocket. That’s not counting the 11 months I worked as a contract writer — so I’m actually closer to 8. I took…
Today marked my 7-year anniversary at Rocket. That’s not counting the 11 months I worked as a contract writer — so I’m actually closer to 8. I took…
Liked by Jonathan Mildenhall
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This quarter’s Zupdate, our all-company meeting livestreamed from Detroit to team members everywhere, opened with a message from Detroit Lions head…
This quarter’s Zupdate, our all-company meeting livestreamed from Detroit to team members everywhere, opened with a message from Detroit Lions head…
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What LaQuanda Sain and our servicing team have accomplished through the integration of Rocket and Mr. Cooper is one of the most remarkable…
What LaQuanda Sain and our servicing team have accomplished through the integration of Rocket and Mr. Cooper is one of the most remarkable…
Shared by Jonathan Mildenhall
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After nearly 14 years of pleading emails, Oprah Winfrey finally came to Cannes Lions. After all that time and effort, I was determined to be the one…
After nearly 14 years of pleading emails, Oprah Winfrey finally came to Cannes Lions. After all that time and effort, I was determined to be the one…
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