Lincoln, Nebraska, United States
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About

From selling washers and dryers at Sears to managing multimillion dollar payperclick…

Activity

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Experience & Education

  • ShoeMoney Media Group INC

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Volunteer Experience

  • Donations

    Lincoln City Mission

    Poverty Alleviation

    My company and I have donated over numerous cheritble donations in the form of money and clothing to help the homeless in the Lincoln community.

Publications

  • Nothing's Changed But My Change: The ShoeMoney Story

    Self-Published on Amazon

    This world of ours has changed, if you haven't noticed.

    The way we communicate, consume, shop, swap and date has all changed--we have all changed--because of the internet. But perhaps it has changed one man, most of all. This is the true rags to riches, recluse to extrovert, fat to skinny ShoeMoney Story.

    Penned with the same irreverence for authority and grammar as his widely read blog (shoemoney.com), Nothing's Changed but My Change chronicles the journey from a difficult…

    This world of ours has changed, if you haven't noticed.

    The way we communicate, consume, shop, swap and date has all changed--we have all changed--because of the internet. But perhaps it has changed one man, most of all. This is the true rags to riches, recluse to extrovert, fat to skinny ShoeMoney Story.

    Penned with the same irreverence for authority and grammar as his widely read blog (shoemoney.com), Nothing's Changed but My Change chronicles the journey from a difficult childhood as the fat "dumb" kid to a grown-up place of prominence, wealth, and happiness as one of the world's foremost internet marketers. At times it's philosophical, provocative and downright hilarious and at others it's a cursory how-to manual for making a buck and spending it wildly.

    Transparent and shockingly honesty, you can't help but like and identify with the brazen narrator and finish his story with a renewed sense of your own self-confidence and hope. In the end, Schoemaker--the man behind the alias--leaves us with a final understanding that anything's possible if you celebrate yourself and embrace your natural talents because--as he's learned--that's the stuff that never changes.

    Other authors
    • Kate Sprouse
    See publication

Projects

  • PAR Program

    The PAR program builds your customer base from the ground up by focusing on People, Acquisition, and Retention of users.

    People:

    PAR captures users who would have otherwise left your website and uses our proprietary patent pending intelligence system to give you critical demographic information:
    their social networks
    household income
    marital status
    number of children
    Acquisition:

    By using the PAR Programs proprietary communication system, we send consumers a…

    The PAR program builds your customer base from the ground up by focusing on People, Acquisition, and Retention of users.

    People:

    PAR captures users who would have otherwise left your website and uses our proprietary patent pending intelligence system to give you critical demographic information:
    their social networks
    household income
    marital status
    number of children
    Acquisition:

    By using the PAR Programs proprietary communication system, we send consumers a series of emails in which we call the acquisition sequence. These emails are non intrusive and designed to educate your customer. We can segment these messages based on all the demographic data we have received.

    Retention:

    Once these consumers become customers we move them to the retention sequence. This ensures your existing and new customers will keep coming back to you to make future purchases. This also gives you the ability to let them know about new additions to your product line up, company news and other information to preserve your relationship and keep the sales flowing in.

    See project

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