Margaret Herndon
TRANSFORMATIONAL CMO<br>A digitally savvy CMO with a deep understanding of market trends, the pulse of the customer, cross-functional collaboration, and competitive differentiation to boards/organizations. Over a 3-decade career, demonstrated strong leadership skills, a growth mindset, and a commitment to brand reinvention and customer-centric innovation. Honored with the 2024 Global B2B CMO 100 Award for visionary strategies/transformative contributions, helping shape the future of marketing in the technology sector.<br><br>BOARD COMPETENCIES<br>Served on non-profit boards and worked closely with corporate boards for the past decade. As CMO of an $18B company, built and launched its first executive customer advisory board. Experience presenting to boards on performance metrics, including marketing-influenced sales pipelines and bookings. Report on market share, customer acquisition costs, brand awareness, digital transformation, and marketing strategy. Served as a board advisor at an artificial intelligence (AI) powered e-learning network organization.<br><br>STRATEGIC & INNOVATIVE<br>Experience modernizing marketing operations and driving creative programs that differentiate the marketplace. Developed industry-first campaign models at multiple organizations, establishing new standards for customer engagement and market positioning. Championed digital transformation and customer engagement initiatives, including developing and launching an innovative digital platform projected to drive $500M in revenue and transforming a company's customer events into revenue-generating platforms. AI certification: Leverage AI and data analytics to inform customer insights and decision-making.<br><br>SALES & CUSTOMER FOCUS<br>Develop customer-centric marketing strategies that deliver impact. Collaborate with sales leaders/teams to align sales and marketing planning with business objectives. Design and implement account-based support processes that increase lead generation, support sales, and drive customer performance.<br><br>CRISIS MANAGEMENT<br>Bring composure, decisive action, and problem-solving skills to crisis management. Experience managing communication with the public, stakeholders, and the media, focusing on mitigating negative impacts and preserving a company's image during incidents. Led communications during a $1B Department of Justice and SEC settlement of $200M.<br><br>LEADERSHIP EFFECTIVENESS<br>Adept at managing large corporate marketing organizations, cultivating talent, and fostering a positive work culture where employees are valued and empowered.<br><br>📧 margaretherndon@outlook.com 📲 (214) 454-1112
13K עוקבים
Dallas, TX
