Co-Founder & CEO at Motto® | Bestselling Author | Thinkers50 Radar | Keynote Speaker | Top 30 in Brand & Culture | GDUSA Top 25 People to Watch
New York, New York, United States
27K followers
500+ connections
About
Sunny Bonnell is a bestselling author, award-winning Co-founder and CEO of Motto®, a strategy and branding firm, and a Thinkers50 Radar, which recognizes the brightest minds in the world.
Named a ‘Visionary Brand Icon’ by SWAGGER, she is a Top 30 Global Leader in Brand, GDUSA's Top 25 People to Watch, and a 2X WEBBY Award winner. The WEBBY Awards described Sunny as “Setting the standard for innovation and creativity.”
Sunny works with executive leadership teams to set visions, create big ideas, and inspire their culture to take action on that vision.
Clients include:
Hitachi
Minnesota Vikings
Virgin
Google
Microsoft
Klaviyo
NFL
Hershey’s
Legendary Digital
Disney
Twentieth Century Fox
Choice Hotels
NCM
Andela
Sunny is an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces.
She's been featured in every major publication, including Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on Closing Bell on the NY Stock Exchange, The Breakfast Club, and Yahoo Finance. She writes a popular and provocative leadership column for Fast Company with her Co-founder and partner in crime, Ashleigh Hansberger.
Sunny and her co-founder Ashleigh Hansberger are the authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (Harper Collins) which flips the script on business as usual and carves a path for unconventional success.
“The top 5 career books of all time.” — New York Post
"Brazen and a ruckus to make things better.” — Seth Godin
“An entire windstorm of original thinking.” — USA Today
Sunny's work studies how great leaders innovate through vision, culture and brand.
Founder, speaker, author, vision leader.
👉 wearemotto.com
👉 sunnybonnell.com
Services
Articles by Sunny
Activity
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If you peered into the Motto studio in July, you'd have overheard conversations about AI infrastructure, sports, global supply chains, advanced…
If you peered into the Motto studio in July, you'd have overheard conversations about AI infrastructure, sports, global supply chains, advanced…
Liked by Sunny Bonnell
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Founders Dinner Podcast is back! I am thrilled to announce that I will be bringing my podcast back. We will film in my session room at 95 Perry St.…
Founders Dinner Podcast is back! I am thrilled to announce that I will be bringing my podcast back. We will film in my session room at 95 Perry St.…
Liked by Sunny Bonnell
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People told Edison an electric light was “unnecessary.” Gas “worked fine.” His investors called him crazy for three years straight. Most companies…
People told Edison an electric light was “unnecessary.” Gas “worked fine.” His investors called him crazy for three years straight. Most companies…
Shared by Sunny Bonnell
Experience
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Author, Rare Breed: A Guide to Success for the Defiant, Dangerous? And Different
HarperCollins Publishers
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Education
Skills
Publications
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Rare Breed, A Guide to Success for the Defiant, Dangerous, and Different
HarperCollins
RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different, is an unconventional business book that explores seven so-called vices that society deems as counterintuitive to your success and reframes them as virtues. The seven traits are Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic and Emotional - all traits are considered cautionary in tales. In the book, we explain why they are your superpowers in life and work.
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Rare Breed, A Guide to Success for the Defiant, Dangerous and Different
HarperCollins
NY Post named Rare Breed one of the “Top 5 Career Books” of the year to give and get. Publishers Weekly named it, “A brazen ode to the non-conforming entrepreneur.” It’s been called “One of the most unique books of the year.
It’s sure to spark audacious vision, hot-blooded passion, encourage rebellious badassery, and give you actionable ways to lean into your contrarian nature — to do things differently in 2020.Other authors -
Honors & Awards
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Thinkers50 Radar Award
Thinkers50
Thinkers50 Radar identifies a cohort of 30 up-and-coming thinkers whose ideas we predict will make an important impact on management thinking in the future. Since its introduction in 2016, the unveiling of the new Thinkers50 Radar Class has been one of the most popular and eagerly awaited moments in the Thinkers50 calendar. The Thinkers50 Radar identifies new talent and ideas and provides an early alert system for managers, publishers, speaker bureaus, and others in the thought leadership…
Thinkers50 Radar identifies a cohort of 30 up-and-coming thinkers whose ideas we predict will make an important impact on management thinking in the future. Since its introduction in 2016, the unveiling of the new Thinkers50 Radar Class has been one of the most popular and eagerly awaited moments in the Thinkers50 calendar. The Thinkers50 Radar identifies new talent and ideas and provides an early alert system for managers, publishers, speaker bureaus, and others in the thought leadership industry.
Thinkers50 uses its market knowledge and influence to highlight the up-and-coming thinkers and showcase the ideas that will shape management in the coming years. The hope is that the recognition and profile this gives to these thinkers will spur them on to do their best work. -
Top 34 Branding Companies
Influencer Marketing Hub
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Best Branding of the Year
Prestige
The Prestige Awards celebrates businesses that have proven to be the best in their market over the past 12 months.
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Clutch Top Women Owned B2B Service Providers 2021
Clutch
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Clutch Top 1000 Global Companies
Clutch
The Clutch 1000 is the most exclusive award offered by the platform. The list highlights companies that have rankings within the top 1% of all companies on Clutch. As a member of the Clutch 1000, these companies represent the top tier of service providers on our platform. With an impressive array of projects and clientele, superior knowledge, and attentive, detail-oriented customer service, Top 1000 companies have established themselves as industry leaders both locally and in the global B2B…
The Clutch 1000 is the most exclusive award offered by the platform. The list highlights companies that have rankings within the top 1% of all companies on Clutch. As a member of the Clutch 1000, these companies represent the top tier of service providers on our platform. With an impressive array of projects and clientele, superior knowledge, and attentive, detail-oriented customer service, Top 1000 companies have established themselves as industry leaders both locally and in the global B2B market.
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Count Me In for Women's Economic Independence Winner
Count Me In & AMEX
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GDUSA Top 25 People to Watch
GDUSA
For decades, Graphic Design USA has devoted the January magazine to profile creative people for their artistic and strategic talents, business success and community service, newsworthiness and influence. Many legends and legends-to-be have been featured from Milton Glaser, Primo Angeli, Walter Landor, George Lois, Massimo Vignelli, Saul Bass and Ivan Chermayeff to Stefan Sagmeister, Ken Carbone, Margo Chase, Sean Adams, Moira Cullen, Debbie Millman, David Carson and Jessica Hische.
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Top 100 Branding Agencies
Visual Objects
Organizations
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Diversity in Design (DID)
Advisor
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Rolling Stone Culture Council
Founding Member
Recommendations received
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Join now to viewMore activity by Sunny
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How do you keep your strategy on track? By keeping track and by tracking. Excuse the over emphasis on tracks but I’m on the train 🚊 from Wales…
How do you keep your strategy on track? By keeping track and by tracking. Excuse the over emphasis on tracks but I’m on the train 🚊 from Wales…
Liked by Sunny Bonnell
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Who will supply the data that trains the world’s most powerful AI models? And how do you do it ethically, transparently, and at scale? That is the…
Who will supply the data that trains the world’s most powerful AI models? And how do you do it ethically, transparently, and at scale? That is the…
Shared by Sunny Bonnell
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In the words of Snoop Dogg “If you can’t be coached, you ain’t gonna be shit.” Coaching is not comfortable. It is confrontation in service of…
In the words of Snoop Dogg “If you can’t be coached, you ain’t gonna be shit.” Coaching is not comfortable. It is confrontation in service of…
Shared by Sunny Bonnell
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Who will supply the data that trains the world’s most powerful AI models? And how do you do it ethically, transparently, and at scale? That is the…
Who will supply the data that trains the world’s most powerful AI models? And how do you do it ethically, transparently, and at scale? That is the…
Liked by Sunny Bonnell
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How can leaders develop agency over the informal management systems that often influence organisations implicitly? Learning to stay focused amid…
How can leaders develop agency over the informal management systems that often influence organisations implicitly? Learning to stay focused amid…
Liked by Sunny Bonnell
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It took me damn near 20 years to go No. 1. My greatest work is when I collaborate. When I work with other people. When I'm able to receive and give…
It took me damn near 20 years to go No. 1. My greatest work is when I collaborate. When I work with other people. When I'm able to receive and give…
Liked by Sunny Bonnell
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