“Sydney is a true GTM leader and marketing visionary. She knows how to build a brand holistically - the entire strategy that drives demand and revenue and creates a category. So excited to see what she'll do next as an advisor. Our GTM community raves about her insights into effective ABM and its future.”
Experience & Education
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Scale Venture Partners
View Sydney’s full experience
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Volunteer Experience
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Master Mentor
Women in Revenue
- Present 6 years 6 months
Science and Technology
To empower current and future women leaders in technology sales and marketing roles with education, support, and networking opportunities. I lead a personal branding workshop 2x a year.
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Mentor
Bravado
- 1 year 4 months
Education
To build a legacy in the sales industry, it’s important to have the opportunity to give back. Bravado Mentorship links up junior sellers and students interested in sales with seasoned sales pros
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CMO School instructor
Pavilion
- Present 1 year 6 months
Education
Lead a class on G2M strategy and leadership alignment
Publications
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How to Sell to a Hybrid Buyer: 6 Tips for Success
Crunchbase
See publicationA new sales model has emerged since the start of the pandemic that sales reps need to be aware of: the hybrid buyer. The B2B buying process has changed dramatically, and the B2B buyer with it. So, who is the hybrid buyer? How are their needs different from the previous in-person sales calls? What does this mean for the future of sales?
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Why One Email Isn’t Enough: Go Multichannel To Engage Prospects
Forbes
See publicationProof points as to why using an omni-channel approach will increase engagement and response rates when reaching out to customers and prospects.
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Assessing Readiness to Execute Against a Growth Strategy
Sirius Decisions Select Practice
See publicationThis case study featured Alfresco's use of Sirius Decisions growth strategy frameworks to establish a go to market strategy and key initiatives for the company.
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Tech Go-to-Market: Account Based Strategies
Gartner
See publicationAlfresco was featured as a case example in the Go To Market series produced by Gartner on Account Based Marketing. (you must be a Gartner client to access the reports)
Plan, Build and Manage a Successful Account-Based Marketing Program
Master Account Selection for Account-Based Marketing Programs
Plan for Success with Account-Based Marketing Programs
Choose the Right Engagement Channels for Account-Based Marketing Programs
Choose the Metrics to Track and Measure…Alfresco was featured as a case example in the Go To Market series produced by Gartner on Account Based Marketing. (you must be a Gartner client to access the reports)
Plan, Build and Manage a Successful Account-Based Marketing Program
Master Account Selection for Account-Based Marketing Programs
Plan for Success with Account-Based Marketing Programs
Choose the Right Engagement Channels for Account-Based Marketing Programs
Choose the Metrics to Track and Measure Account-Based Marketing Success
Go-to-Market Effectiveness Primer for 2017
Contact Strategies Need to Be Viewed Through an Account-Centric (Rather Than Lead-Centric) Lens -
Account-Based Everything: From Hype To Reality
Demand Gen Report
See publicationWritten by Sydney Sloan, AlfrescoPublished in Demanding Views
Sydney Sloan Alfresco CMO copyFor B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the complexity of the B2B buying cycle, combined with the need for personalized messaging. It’s a challenge many marketing and sales teams are working…Written by Sydney Sloan, AlfrescoPublished in Demanding Views
Sydney Sloan Alfresco CMO copyFor B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the complexity of the B2B buying cycle, combined with the need for personalized messaging. It’s a challenge many marketing and sales teams are working hard to navigate. Coordinating thoughtful approaches to accounts who are showing interest is where teams need to spend time — and several vendors promise to help. (click to read more) -
The Power of Purpose and the Evolving Role of Today’s CMO
MarTech Advisor
See publicationThe accelerating pace of customer-focused transformation is helping CMOs lead change across the organization. CMO’s now play a more active role in shaping the company’s public profile, collaborate with other C-level counterparts to manage customer and product complexities, and build new capabilities within (and even outside of) the marketing department. Sydney Sloan, CMO at Alfresco talks about the imperatives that will help CMOs make lasting business impact.
Honors & Awards
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Marketing Executive of the Year (Finalist)
Marketo
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Marketing Team of the Year
Adobe
Adobe Flex 2.0 Product Launch Team
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Achievers Club (as awarded by sales team)
JetForm Corporation
Organizations
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Women in Revenue
Member, Sponsor
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Demandbase
CMO Council Member
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Recommendations received
20 people have recommended Sydney
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Harris Damashek
Harris Damashek
With over two decades of experience in strategic marketing management and operations administration, I currently own and operate Kitchen Guard, a commercial fire safety franchise serving Fairfield and Westchester Counties. Our work focuses on NFPA 96-compliant exhaust cleaning for high-risk kitchens, protecting institutions like restaurants, schools, and hospitals. My leadership spans sales, compliance, hiring, and growth strategy, with a commitment to delivering premium service and fostering trust with institutional clients. <br><br>My professional journey has included founding businesses, advising startups, and leading marketing for enterprises in regulated industries. This background informs my mission to build a durable, ethical service business that safeguards communities and supports essential operations. Collaborating with my team, we aim to make a tangible impact by prioritizing safety and integrity.
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