Lodi, Wisconsin, United States
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Articles by Wendy

  • How can social media help my business
    Jul 29, 2015

    How can social media help my business

    This is a good question and one that I have been asked at every meeting I have with a business. You are not alone in…

    2 Comments
  • When Do You Share and How Much?
    Mar 7, 2014

    When Do You Share and How Much?

    More and more B2B companies are finally getting themselves organized, drafting governance policies, creating social…

    20 Comments

Activity

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Experience & Education

  • Wendy Soucie Consulting LLC

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Licenses & Certifications

Volunteer Experience

  • Parker Hannifin - Peer W Womens Business Resource Group Graphic

    Global Committee - Communications - Social Media Lead

    Parker Hannifin - Peer W Womens Business Resource Group

    Economic Empowerment

  • Parker Hannifin - Peer W Women's Business Resource Group - Corporate Chapter Graphic

    Chapter Leadership Council

    Parker Hannifin - Peer W Women's Business Resource Group - Corporate Chapter

    - 1 year 8 months

    Human Rights

  • YMCA Graphic

    Weight Room Supervisor, Spinning Instructor

    YMCA

    - 5 years

    Health

    After all, I am there anyway in the morning. Those years of college sports and national travel should be good for something

  • Committee Member

    Activate Lodi

    Health

    Our local organization is dedicated to educating our community on healthy living, wellness, fitness, and safety. We organize a half-marathon run, a triathlon, wellness fair, bike rodeo, and raise money for youth activities.

  • VP

    Columbia County Silent Sports Committee

    Economic Empowerment

    This committee was formed initially to coordinate efforts for all county communities on the USBR State 30 Bike route to come through Columbia County Wisconsin due to the economic benefits of eco tourism. We have expanded our view to include hiking, walking, running, biking, kayaking, canoeing and all combinations of silent sports. I have initiated an online action to map all bike routes, provide narration and images leveraging social media channels to expand our visibility for people to come…

    This committee was formed initially to coordinate efforts for all county communities on the USBR State 30 Bike route to come through Columbia County Wisconsin due to the economic benefits of eco tourism. We have expanded our view to include hiking, walking, running, biking, kayaking, canoeing and all combinations of silent sports. I have initiated an online action to map all bike routes, provide narration and images leveraging social media channels to expand our visibility for people to come to our county.

  • Social Media Committee Chair

    Madison Horizons Rotary Club

    - Present 15 years

    Disaster and Humanitarian Relief

    Currently Social Media Community Manager for Club. Includes website, Facebook & YouTube sites. I provide education to the members of my club to help them navigate social media on behalf of Rotary activities.

  • Social Media Committee Member | Facebook Community Manager

    Rotary International District 6250

    - Present 15 years

    Health

    I help administer the Facebook Page for the District 6250, provide articles and advice on social media use at a club level, coordinate and implement the Rotary District 6250 wide social media strategy efforts with a strategic plan, training and implementation. Tools are Facebook, LinkedIn, Blogging, Images and Video. Helping to improve communication across the District.

  • Program Chair | Social Media Lead | LinkedIn Group Manger

    PDMA WI Chapter - Product Development and Management Association

    - Present 17 years 7 months

    Science and Technology

    Product Development and Management Association is an international association for product development professionals with diverse disciplines such as engineering, industrial design, marketing, market research, product management and project management. I participate as a member and Program Chair of the Wisconsin Chapter and an International Member. I am a member of the national committee for marketing and social media.

  • Co-manager | Social Media Program Chair | Community Manager | Blogger

    Social Media Breakfast Madison

    - 3 years 1 month

    Education

    Social Media Breakfast Madison is part of a national organization started in 2007 and located in over 40 cities across the USA. In Madison we focus on education, caffeine and networking at morning meetings that are sponsored by area businesses. We have a speaker or panel each month. We meet the 3rd Wednesday of each month and have a LinkedIn Group, a Facebook page, and on Twitter @smbmad. I was the local founder of the Madison group along with Marivic Valencia. We grew the group from 15 to 150…

    Social Media Breakfast Madison is part of a national organization started in 2007 and located in over 40 cities across the USA. In Madison we focus on education, caffeine and networking at morning meetings that are sponsored by area businesses. We have a speaker or panel each month. We meet the 3rd Wednesday of each month and have a LinkedIn Group, a Facebook page, and on Twitter @smbmad. I was the local founder of the Madison group along with Marivic Valencia. We grew the group from 15 to 150 people selling out in 24-48 hours with each meeting. We brought Ford, Spacesaver, Organic Valley, American Family, Rotary International to speak.

  • LCI Bicycle Safety Instructor

    League of American Bicyclist

    - Present 14 years 4 months

    Health

    Certified instructor to teach bike safety to kids and adults.

  • Cycling Without Age Graphic

    Bike pilot

    Cycling Without Age

    - Present 1 year 10 months

    Health

    To support my local and neighboring communities, I volunteer as a bike pilot and take senior residents in the community at large who are in independent living, assisted living, or memory care, as well as supporting adaptive outdoor experiences for local school children or community members. CWA is an international organization with chapters in Wisconsin.

Publications

  • For B2B Social Media Managers: To ReTweet or Share? That is the Question!

    Wendy Soucie

    More and more B2B companies are finally getting themselves organized, drafting governance policies, creating social media guidelines and adding staff to build social business strategy. Employees of all kinds with various roles want to help. For publicly held companies, this creates both a boon and a risk scenario when it comes to sharing other peoples content. And, while we understand you are getting everyone trained on how to behave on social media for the company, what happens with those…

    More and more B2B companies are finally getting themselves organized, drafting governance policies, creating social media guidelines and adding staff to build social business strategy. Employees of all kinds with various roles want to help. For publicly held companies, this creates both a boon and a risk scenario when it comes to sharing other peoples content. And, while we understand you are getting everyone trained on how to behave on social media for the company, what happens with those active “personal” accounts you may or may not know about?

    See publication

  • Build COOL Cars With Local Motors | CoCreation and Social Product Development

    Wendy Soucie Consulting

    Interview with Local Motors about car micro-factories and co-creation business models.

    See publication

  • The social media strategy question?

    Wendy Soucie Consulting

    The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts, that is the question. In the business to business (B2B) space, social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself?

    See publication

Projects

Honors & Awards

  • Select National Speaking and Keynote Engagements (partial list)

    Conferences

    Jody and Joan InBusiness Radio WTDY, Carol Koby – Radio Interview, Carleen Wild – NBC15 Madison – Guest TV Interview, Christine Bellport – NBC 15 Madison TV Interview, Marc Vaillancourt – The Conversation Hub, Social Media Academy – Knowledge Series, Social Media Academy – Product Management and Social Media, society3- Social Product Development- Faculty, Business Education Partnership, Social Media Tools Week – Social Media Academy, NIATx UW-Madison Focus Group, American Marketing…

    Jody and Joan InBusiness Radio WTDY, Carol Koby – Radio Interview, Carleen Wild – NBC15 Madison – Guest TV Interview, Christine Bellport – NBC 15 Madison TV Interview, Marc Vaillancourt – The Conversation Hub, Social Media Academy – Knowledge Series, Social Media Academy – Product Management and Social Media, society3- Social Product Development- Faculty, Business Education Partnership, Social Media Tools Week – Social Media Academy, NIATx UW-Madison Focus Group, American Marketing Association, American Advertising Federation Wisconsin, Ad Federation Central Minnesota, Sales and Marketing Executives, SCORE.org, Greater Madison Area Chamber of Commerce – Business Expo, Association for Women in Communications, American Paving Concrete Association, Association for Accounting Marketing – Wisconsin, Accelerate Madison, Business Connections of Greater Madison, Tempo International, Rotary International, Central Wisconsin Social Media Conference, US Indoor Sports Association Conference, Project Management Institute – Professional Development Conference, Social Tec World, National Bicycle Tour Directors Conference, Wisconsin Counties Association, Midwest Social Media Conference, Commercial Brokers Group, Alliant Energy Center – Exhibitor Series, Business Women’s Expo, Future Lifestyles Conference, Mattel/American Girl Human Resource Summit, Wisconsin Specialty Cheese Institute, Electric Power Research Institute – Technology Women’s Network, Waukesha County Business Alliance, SAE International - Social Product Development-Faculty, APEC Wisconsin

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