Auris is the payroll and HR partner built for small and medium-sized businesses who can’t afford to get it wrong. Trusted by over 50,000 businesses nationwide, Auris pairs easy-to-use technology with real human services to give leaders the confidence that every detail is done right - so they can focus on growing their team and their business. Acquired by Acrisure in 2025, Auris formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive.
Summary of This Role
What You’ll Do
We are looking for a seasoned Advanced Product Sales Trainer to elevate the performance of our sales organization across our Payroll and Human Capital Management (HCM) product suite. In this role, you will serve as a trusted advisor, coach, and performance partner to our Sales Representatives, Business Development Representatives, and Inside Sales Representatives — helping them sharpen consultative selling skills, deepen and product knowledge.
Sales Training
Deliver one-on-one and group coaching sessions focused on pipeline development, discovery, objection handling, product demos, and closing techniques specific to Payroll and HCM solutions
Shadow live and recorded sales calls; provide structured, actionable feedback tied to measurable outcomes, ensure sellers can effectively position our products as a solution for our clients.
Conduct personalized training for team based on sales rep feedback and the specific needs of a division or region.
Travel as needed to conduct in person training at various sales events and meetings.
Facilitate training workshops during 2-week new rep training and broader ongoing trainings including selling season.
Conduct product demo training to ensure sellers can effectively demonstrate the value of our products and link to meaningful discovery with prospects.
Embed structured, advanced sales methodologies and skills across the sales organization.
Partner with key stakeholders for cross-functional collaboration to align training objectives with organizational strategies.
Equip new sellers with critical product knowledge to increase sales activity.
Enablement & Curriculum Development
Design and deliver training programs for sales reps covering product knowledge, competitive positioning, and sales methodology focused on selling to core client categories and selling more than one product per client.
Develop playbooks, talk tracks, objection-handling guides, and ROI frameworks tailored to Payroll and HCM buyer personas (CHROs, CFOs, Payroll Administrators, HR Directors, business owners, office managers, etc.).
Collaborate with Product Marketing to translate product releases and competitive updates into sales-ready messaging and related sales training.
Consult with sales teams and leaders to develop curated and targeted training.
Performance & Analytics
Track rep performance metrics (ramp time, win rates, deal velocity, conversion rates) and use data to identify coaching priorities
Partner with Sales Leadership to identify skill gaps at the team and individual level
Report on training impact and enablement program effectiveness through defined KPIs
Culture & Community of Learning on the Sales Team
Foster a culture of continuous learning, peer accountability, and high performance
Facilitate peer learning sessions, deal reviews, and "win/loss" retrospectives
Serve as a subject matter expert and go-to resource for complex Payroll and HCM sales scenarios
Experience
7+ years of B2B sales experience as a trainer or sales representative, with a minimum of 3 years selling Payroll, HCM, HRIS, or HR Tech solutions (e.g., ADP, Paylocity, Paychex, UKG, Ceridian, Paycom, or similar platforms)
Demonstrated track record of consistent performance as a trainer and meeting deadlines for content creation.
2+ years in a formal or informal sales coaching, training, or mentorship capacity
Skills & Competencies
Deep fluency in consultative and value-based selling methodologies
Strong understanding of the HR and payroll buyer journey, common pain points, and competitive landscape
Exceptional facilitation, presentation, and written communication skills
Ability to diagnose performance gaps and tailor coaching approaches to different learning styles
Comfortable analyzing CRM data (Salesforce, HubSpot) to drive coaching decisions
Proficiency with sales enablement tools
A genuine passion for developing people — not just hitting numbers
High emotional intelligence; able to build trust quickly across diverse personality types
Growth mindset with a bias toward continuous improvement
Collaborative, patient, and direct
Expertise in varied adult learning methodologies
Preferred Qualifications
Experience selling into SMB
Familiarity with implementation cycles and integration considerations for Payroll/HCM platforms
Background in HR, workforce management, or benefits administration is a plus
Experience building sales enablement programs from the ground up
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Training and Sales
Industries
Human Resources Services
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