Associate Digital Product Manager

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®.

Batesville has been named one of the Most Trustworthy Companies in America by Newsweek for three consecutive years, reflecting our commitment to quality, integrity, and the trust families and funeral professionals place in us every day.

We are currently seeking an Associate Digital Product Manager to join our team in Batesville, IN. This role is a hybrid position with 1-2 days in office every other week.

Your Role At Batesville

As an Associate Digital Product Manager, you will support the strategy, development, and optimization of digital products that serve both business partners (B2B) and end consumers (B2C). You will work closely with the cross-functional teams spanning technology, design, marketing, and sales, you will translate business goals and user needs into clear product requirements, managing backlogs, supporting sprint planning, and ensuring timely delivery of high-quality digital experiences.

How You’ll Be Rewarded

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• The expected base salary range for this role is $70,000 – $85,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement
  
  

What You’ll Do

• Develop and maintain digital product roadmaps by gathering and synthesizing user feedback, competitive intelligence, and market trends to identify high-value feature opportunities.
• Translate business and partner requirements into clear epics & user stories, acceptance criteria, and lightweight wireframes or prototypes that improve cross-functional alignment and reduce development rework.
• Collaborate with engineering, design, marketing, and key stakeholders to deliver product features on time and within scope across multiple agile sprints.
• Partner on user acceptance testing (UAT) and validate new functionality, ensuring product quality and alignment with customer needs prior to release.
• Manage and prioritize the product backlog, ensuring items are fully defined, properly sized, and aligned to roadmap objectives.
• Use AI tools and vibe coding techniques to rapidly prototype concepts, generate proof-of-concept features, or accelerate documentation and analysis workflows.
• Participate in user research activities including interviews, surveys, usability tests, and data analysis to build empathy and inform prioritization decisions.
• Support product launches by preparing release notes, coordinating deliverables (including sales enablement materials), and communicating updates to internal and external stakeholders.
• Assist in facilitating agile ceremonies including sprint planning, daily standups, demos, retrospectives, and test plan development and execution.
• Other duties as required.
  
  

What You’ll Bring

Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Business, Marketing, Information Sciences, Computer Science, or a related discipline; and 2 - 5 years of related experience in product management, digital product development, or a comparable role; or equivalent combination of education and experience.

Product Management Fundamentals

• Knowledge of the product lifecycle from discovery through iteration
• Working knowledge of Agile and Scrum practices
• Ability to write clear user stories, acceptance criteria, and requirements
• Familiarity with road mapping and prioritization frameworks

AI Tools & Emerging Technology

• Interest or experience with AI-assisted development tools
• Ability to use generative AI for prototyping, analysis, and workflow automation
• Curiosity about applying AI and automation to product development and customer experience
• Ability to assess new tools and recommend adoption when appropriate

Customer & Market Orientation

• Customer-focused mindset for scalable, user-centered digital solutions
• Experience with user research methods, including interviews, surveys, usability testing, or A/B testing
• Understanding of B2B and B2C user journeys
• Ability to use product metrics and user behavior data to inform prioritization
• product performance metrics, funnel data, and user behavior to inform prioritization

Collaboration & Communication

• Strong written and verbal communication skills, with the ability to tailor messaging for technical and non-technical audiences
• Excellent interpersonal skills and a collaborative approach to working with engineering, design, marketing, and sales teams
• Comfort working directly with developers and understanding basic technical constraints
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment

Tools & Platforms

• Familiarity with product and delivery tools such as Jira, Linear, Confluence, Notion, or similar
• Exposure to design and prototyping tools such as Figma, Miro, or equivalent
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint)
• Bonus: exposure to analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) or basic SQL/data querying
• Must be able to travel 10% of the time.
  
  

Nice To Haves

• Portfolio or examples of personal projects built using AI-assisted tools or vibe coding approaches
• Contributions to open-source projects, hackathons, or product-focused side projects
• Internship or co-op experience in product management, UX, or software development
• Experience with B2B2C products or multi-sided platform dynamics
  
  

Physical Requirements

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

#INDSGA

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Join the Batesville family and apply today!

Who We Are

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions.

At Batesville, Our Associates Are Our Strongest Asset. We Strive To Attract, Hire, And Develop The Best And Brightest To Ensure Our Place In The Future. Batesville Has a Strong Culture Of Achievement, Which Is Underpinned By These Five Core Values

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership
  
  

What Sets Us Apart

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be.

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement.

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success.

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization.

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.