Digital Marketing Manager

We’re looking for a digitally-fluent restaurant marketing professional to join the team as Digital Marketing Manager, owning CRM and loyalty strategy for one or more of our brands. This is an opportunity to build customer relationships at scale — driving acquisition, engagement, retention, and frequency through email, SMS, loyalty, and mobile app channels — while partnering closely with Brand Marketing, Operations, agency partners, and cross-functional teams to deliver an exceptional digital guest experience.

This role reports to the Head of Digital

Key Responsibilities:

• Lead annual CRM and loyalty planning for assigned brand(s), aligning customer engagement strategies with brand marketing calendars and business objectives
• Own CRM marketing execution across email, SMS, and automated customer journeys, building campaigns that support promotional calendars and drive measurable engagement
• Lead loyalty and mobile app marketing strategy — offers, rewards, member journeys, and engagement initiatives — to drive member acquisition, retention, frequency, and sales growth
• Build, QA, and deploy CRM and loyalty campaigns with accurate audience segmentation, personalization, and on-time execution
• Monitor campaign performance and analyze CRM and loyalty metrics to identify trends, measure effectiveness, and recommend optimization opportunities
• Partner with Brand Marketing to develop digital campaigns that support key business priorities and guest engagement
• Serve as the primary digital marketing point of contact for assigned brands, providing strategic guidance across CRM, loyalty, mobile app, and digital marketing initiatives
• Partner with the digital agency to develop, execute, and optimize paid search, paid social, and other digital campaigns that support brand growth and customer acquisition
• Collaborate with technology partners and internal teams on enhancements across CRM, loyalty, mobile app, online ordering, and related digital platforms
• Maintain campaign calendars, project timelines, and reporting across multiple initiatives and assigned brands
• Own Customer Sentiment strategy for assigned brands
• Stay ahead of CRM, loyalty, digital marketing, and restaurant industry trends, translating emerging opportunities into recommendations that improve engagement and performanc

Ideal Candidate Profile

• Digital marketing experience in the restaurant industry is a must.
• Understanding of the franchise restaurant industry preferred.
• 5+ years of experience in digital marketing, CRM, loyalty marketing, email marketing, or a related discipline.
• Hands-on experience with CRM and loyalty platforms such as Punchh, Olo Engage, or similar preferred.
• Proven experience managing agency relationships and digital marketing campaigns, including paid search and paid social.
• Strong analytical orientation — able to interpret campaign performance data and translate insights into actionable recommendations.
• Excellent project management, communication, and organizational skills; proven ability to manage multiple priorities and work independently in a fast-paced environment.
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, and Adobe Acrobat.
• Bachelor’s degree in Marketing, Business, Communications, or a related field required

Other Details

• Base Salary: $80,000-120,000 (commensurate with experience)
• Bonus Target: 10-15%
• Location: Remote
• Travel: Occasional travel for meetings and market visits