Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager with a strong background in account-based marketing and a solid understanding of complex technologies. The ideal candidate will possess a unique blend of business acumen and scientific knowledge, enabling them to effectively position our innovative solutions in the marketplace. This role requires a strategic thinker who can develop and execute impactful marketing campaigns that resonate with target audiences and drive business growth.

• Develop and implement comprehensive marketing strategies focused on account-based marketing to engage key accounts and drive revenue growth.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment of marketing initiatives with business objectives.
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.
• Create compelling marketing content, including case studies, white papers, and presentations, that effectively communicate the value of our technology solutions.
• Manage and optimize multi-channel marketing campaigns, including digital, social media, email, and events, to maximize reach and engagement.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders to inform future marketing strategies.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers, to enhance brand visibility and credibility.
• Stay updated on industry trends, emerging technologies, and best practices in marketing to continuously improve marketing effectiveness.

• marketing campaigns and content tailored to biotech and life sciences audiences internal and external
• Technical writing for product communications platform guides and user facing content
• Bridging IT Tech capabilites with business unit narratives across LSG CDG and related functions
• Positioning IT tech products and platforms in context of clinical diagonsis and life science workflows
• well versed in AI content generation tools part of standard workflow

• Experience in B2B marketing, particularly in technology or related industries.
• Familiarity with SEO, SEM, and content marketing strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Creative mindset with a passion for innovation and continuous improvement.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Advanced degree or certifications in marketing or business is a plus.
• Demonstrated success in developing and executing marketing campaigns that drive business results.

Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis’ Front2Back™ Transformation approach. Front2Back™ uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients.

Mphasis is an equal opportunity/affirmative action employer. We provide equal employment opportunities to applicants and existing associates and evaluate qualified candidates without regard to race, gender, national origin, ancestry, age, color, religious creed, marital status, genetic information, sexual orientation, gender identity, gender expression, sex (including pregnancy, breast feeding and related medical conditions), mental or physical disability, medical conditions military and veteran status or any other status or condition protected by applicable federal, state, or local laws, governmental regulations and executive orders. View the EEO in the law poster here, view the EEO in the law supplement here. To view the pay transparency nondiscrimination provision please click here and to view the E-Verify posting click here.
Mphasis is committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of disability to search and apply for a career opportunity, please send an email to accomodationrequest@mphasis.com and let us know your contact information and the nature of your request.