Sales Director

Sales Director

Terry Costa | Dallas, TX

Top sales leaders don't just manage teams—they build winning cultures.

If you're energized by coaching people, driving results, and leading from the sales floor, Terry Costa offers a rare opportunity to earn $200,000+ annually while shaping one of the nation's most recognized special occasion retailers.

We're looking for an experienced, people-first Sales Director who thrives in a fast-paced, high-volume environment and believes exceptional results start with exceptional leadership. This is a highly visible role where you'll partner directly with our Executive Team to lead one of the country's busiest special occasion sales organizations.

If you love developing people, celebrating wins, and creating unforgettable customer experiences, we'd love to meet you.

Your Impact

As Sales Director, you'll lead the daily operation of our commission-based sales floor while developing a team of 20–50 sales professionals. You'll set the pace, inspire performance, and create an environment where both employees and guests thrive.

You'll work alongside our Executive Team to influence business results, strengthen our culture, and help shape the future of Terry Costa.

What You'll Do

• Lead and inspire a high-performing commission sales team.
• Recruit, hire, coach, and develop future sales leaders.
• Drive daily sales performance through hands-on coaching and accountability.
• Lead the daily operation of a high-volume sales floor.
• Foster a culture built on teamwork, professionalism, and exceptional customer service.
• Partner directly with the Executive Team to execute company initiatives and business strategies.
• Manage staffing, scheduling, and floor coverage to maximize both the guest and employee experience.
• Resolve customer concerns with confidence, professionalism, and care.
• Lead from the floor—not from an office.

Who Thrives Here

• You believe great leadership is measured by the success of your team.
• You love coaching people and watching them exceed goals they didn't think were possible.
• You naturally build trust, accountability, and positive team culture.
• You enjoy being on the sales floor, engaging with customers and employees—not sitting behind a desk.
• You stay calm under pressure and bring positive energy to fast-paced, high-volume days.
• You aren't afraid to have difficult conversations, but you always lead with respect.
• You celebrate wins, learn from losses, and constantly look for ways to improve.
• You take pride in creating memorable experiences for both your team and your customers.

What You Bring

• 5+ years of leadership experience in high-volume retail or commissioned sales preferred but not required.
• A proven track record of driving sales through coaching and team development.
• Experience leading teams of 20+ employees preferred.
• Strong business acumen with the ability to balance sales, operations, and people leadership.
• Exceptional communication, decision-making, and organizational skills.
• Bridal, fashion, luxury retail, specialty retail, or other commission-based sales leadership experience is preferred but not required.

Compensation

$80,000 annual base with option to draw against commission

Realistic earning potential of $200,000+ annually

Unlimited earning potential based on performance.

Opportunity to work directly with an experienced Executive Team and influence the future of the business.

Schedule

This full-time leadership role averages 40–50 hours per week. Availability is required for evenings, weekends, holidays, and peak selling seasons. The typical schedule is Wednesday through Sunday, with flexibility based on business needs. 

Why Terry Costa?

For more than 40 years, Terry Costa has been part of life's biggest celebrations. Every dress represents a milestone, and every guest deserves an unforgettable experience.

We believe exceptional customer experiences begin with exceptional people. That's why we invest in leaders who inspire others, develop talent, and build cultures where both employees and customers feel valued.

If you're looking for more than a management position—if you're ready to lead a business, build outstanding teams, and make a lasting impact—we'd love to meet you.

If you've built high-performing teams in a commission-driven environment—even outside traditional retail—we encourage you to apply. We value exceptional leadership, a passion for people, and a proven ability to drive results.