Influencer Brand Deal Economics

When it comes to influencer marketing and brand sponsorships, no two deals are alike. So how do creators know what to charge? And how do brands decide what to offer? In this audio course from Knowable, sponsorship coach Justin Moore (a.k.a. the “Creator Wizard”) teaches the art and science of influencer brand deals, helping you to navigate the process with confidence, no matter which side of the table you’re sitting at. One of the industry’s most trusted voices, Justin walks you through the many variables of brand sponsorship dealmaking, including exclusivity, usage rights, terms, deliverables, and more. Learn to avoid common negotiation mistakes, when to say “No,” and how a trick called “value stacking” can help creators and brands get the most from each other. Whether you’re entering your first negotiation or have a hundred deals under your belt, this course can help you save time, money, and—just maybe—a future financial headache.

Note: This course was created by Knowable. We are pleased to host this training in our library.