A clear, practical introduction to the psychology behind why people buy. Each concept is grounded in everyday examples — the kind of buying decisions we all make without thinking — which makes the principles easy to grasp and immediately applicable to real marketing and sales situations.
Psychology Fundamentals for Marketing and Sales Success
With Dustin York and Madecraft
Liked by 1,680 users
Duration: 47m
Skill level: Beginner + Intermediate
Released: 10/10/2024
Course details
This course explores the psychological principles behind buying decisions, giving you a competitive edge in crafting effective marketing campaigns and sales strategies. You'll delve into motivation, decision-making, persuasion, and social influence, enabling you to connect emotionally with your target audience and achieve successful outcomes. Learn from award-winning professor and international keynote speaker, Dr. Dustin York, in a fun and practical format.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
-
Kazuya Hirano
Kazuya Hirano
Native Japanese SEO Writer & Translator (EN ↔ JP) | Real Estate, Finance, Education | 200+ Articles for a Major Real Estate Investment Media Platform
-
Sonia Lopez
Sonia Lopez
Social Media Marketing Enthusiast | Exploring Real Estate & Financial Operations | Community-Focused and Entrepreneurial Thinker
-
Mai Al-Baghdady
Mai Al-Baghdady
eCommerce | Digital Growth & Performance | Revenue Growth | Paid Acquisition | Conversion & Funnel Optimization
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.