Process by itself = ineffective. Trust & buy-in alone = ineffective. 𝗔𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 = 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻. It sounds simple, but this is why so many “great” systems still fail. Adoption doesn’t happen because of process alone — it happens when clarity, trust, and buy-in align. #Salesforce #RevOps #SalesOps #MarketingOps #RevenueOperations
In RevOps, there’s endless talk about 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 + 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻. And there should be — they’re foundational. (I even posted on this recently… lol) But here’s the thought that hit me: If I lived my life like that... purely systematic: ✅ My kids would rebel. ✅ My wife would be fed up. ✅ My friends would stop calling. Because without relationship, systems break down. Same is true in business. Hyperfocus on process + adoption without building trust? You get technically “great systems”… but frustrated, reluctant users. 👉 In the end, relationship is the glue that makes process and adoption stick. #Salesforce #RevOps #SalesOps #MarketingOps #RevenueOperations
