Bill Solano’s Post

Cash-on-Cash vs ROI: Which One REALLY Tells You If a Rental Is a Winner? Too many investors chase “ROI” and miss what actually matters in the real world: cash in your pocket every month. Here’s the difference: ROI (Return on Investment) Looks at total profit over time. Includes appreciation, equity, and future sale. Great for long-term vision—but it doesn’t tell you if the property pays you now. Cash-on-Cash Return Measures how much cash you earn each year vs. how much cash you invested. This shows your real monthly performance. This is how professional investors judge cashflow deals. Bottom line: ROI tells you if a deal might be good someday. Cash-on-cash tells you if the deal is paying you today. If your goal is freedom, scale, and predictable income— you should be underwriting with cash-on-cash first. And if capital is your bottleneck, that’s exactly where we help. EGS Capital offers: • Up to 100% financing • Fast, flexible funding • Fix & Flip + Rental loans Comment “DEAL” or message me to run your numbers and see what your cashflow should look like.