Hear me out... Shopify x AfterShip have gotten a lot closer over the last few months, which is good news for the many Shopify merchants—like Vuori, Mejuri, e.l.f. Cosmetics and Ridge—who run their post-purchase workflows on AfterShip. 🤖 AfterShip Returns is one of the first apps live inside Sidekick, Shopify's AI assistant! Merchants can approve RMAs and create policy-guided returns from a single conversation, all inside the Shopify admin. Sidekick is an incredibly powerful tool. Being able to tackle high-friction returns workflows within it is a big win for merchants. 💰 Our new AfterShip Instant Checkout feature lets shoppers select a recommended product and check out on Shopify without ever leaving a merchant's branded tracking page. Tracking is THE HIGHEST-intent window in commerce and this feature makes it even easier for merchants to monetize it. 🏆 AfterShip Tracking is now the #1 app across multiple Shopify App Store categories. And our Tracking and Returns apps are both top 3 featured Built For Shopify apps for post-purchase workflows. Looking forward to watching this love story deepen. 🍿 #commerce #retail #shopify #aftership #postpurchase
Chris Schmicker Tracking becoming a checkout surface changes the economics of post-purchase marketing. The customer has already converted, intent is still high, and the brand owns the moment so a relevant recommendation can feel like a useful next step rather than another advertisement. The opportunity is not only fewer support tickets. It is higher repeat purchase, stronger customer lifetime value, and a smoother transition from acquisition to retention.
Chris Schmicker why can’t AfterShip be Taylor?? 😂
Chris, the tracking page as a checkout surface is a smart move. Post-purchase attention is probably the cheapest traffic a brand already owns.