Lessons from American Sport Industry Ambition and Growth

I've spent the last couple of weeks learning more about the business of American sport, and a few things have really stood out to me 🏀 1. The ambition. One thing that's struck me is just how ambitious the industry is. There always seems to be another idea, another investment, or another way of improving the fan experience. It feels like an industry that's constantly looking ahead. 2. There's so much more going on than the sport itself. Like a lot of people, I used to think mainly about what happened on the pitch, court or field. The more I learn, the more I realise how much work goes on behind the scenes - from media rights and partnerships to technology, investment and international growth. 3. The people. At an executive level everyone I've spoken to has been incredibly generous with their time and willing to share their experiences. As someone who's finding their feet in the industry, that's made a real impression on me. I'm only just getting started, but it's easy to see why so many people look to American sport for ideas. There's a huge amount to learn. For those of you who work in sport, what's one thing about the industry that you wish more people understood?