The good old feature war……that never actually worked! I remember, not so long ago when every SaaS vendor was obsessed with features. Dashboards, feeds, toggles, analyst counts - everyone trying to one up each other and not actually winning! But here’s the thing, none of those “features” moved the needle. Clients didn’t buy because of how many data points we collected, or how many dashboards we have, put simply they bought because we helped them do something better act faster, brief smarter and ultimately sleep better. What do you see that moves the needle the most?

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