I’ve been talking with founders about how painful enterprise customization still is — even in 2025. David Dworsky and Gordon Ritter just put words to what we’ve been seeing: the age of point-and-click configuration is ending, and the next category winners will make customization conversational. For early-stage founders, this is the wedge: - Own one painful workflow - Capture the data - Build toward becoming a system of record If you’re building in this space, I’d love to hear how you’re approaching it. Link to the full article on this in the comments.
Kevin, what a timely and insightful post! The shift towards conversational customization is indeed transformative. It’s fascinating to see how capturing key workflows and data can pave the way for creating comprehensive systems of record. Looking forward to seeing how early-stage founders innovate in this space! 🚀
When you talk to enough customers, you discover manual workflows. Automating those with domain-specific solutions — even if it only gets them 80% of the way — is a welcome change. That’s our wedge.
this is spot on. Customization has been the tax on every enterprise deal — months of PS, endless scope creep, and brittle workarounds that age poorly. Conversational configuration flips that script. If you can own one painful workflow and make it simple, intuitive, and self-serve, you don’t just reduce friction — you earn the right to expand into system of record. The winners here won’t be the ones with the most features. They’ll be the ones who turn the enterprise ‘customization penalty’ into a competitive moat