Kristy LoRusso’s Post

I am incredibly proud to share that Kaiser Permanente has been recognized with a Bronze ANA B2B Award in the Brand Purpose category for our “Keeping Promises” campaign. At a time when only 54% of consumers say they trust their health insurer, we knew we had to show up differently. Trust isn't just a metric for us; it's the foundation of modern healthcare. This work was rooted in a simple but crucial goal: bringing humanity back to healthcare marketing. By translating our integrated care & coverage model into authentic, human-centered storytelling, we are moving past abstract benefits to show real human impact. This recognition reflects the dedication of so many people who helped bring that vision to life. I'm honored to be part of an organization that leads with purpose, authenticity, and a genuine commitment to the people and communities we serve.