Maddy French’s Post

One thing I've missed during maternity leave is having time to tinker. Over the last few weeks, I participated in the Women in Tech SEO x SE Ranking API Playground cohort, where a group of savvy SEOs learned how to build AI-powered workflows using real SEO data. The program included live sessions, office hours, and a final showcase where participants presented what they built. For my final project and presentation, I built an automated content refresh workflow using Claude and SE Ranking's MCP integration. The workflow: ✅ Finds keywords where The Blogsmith previously ranked in the top 10 but has dropped out ✅ Prioritizes opportunities based on estimated lost traffic ✅ Analyzes the existing page and current search landscape ✅ Runs updated keyword research using SE Ranking data ✅ Uses a customized version of Claude's SEO Brief skill that I adapted to my own SEO brief framework and content refresh process ✅ Compares the existing page against current ranking competitors and generates specific recommendations for what needs to change ✅ Delivers a completed refresh brief to Slack every Friday, including why rankings likely declined, where competitors have surpassed the page, and the highest-priority updates to make Instead of spending time digging through ranking reports, analyzing competitors, and building refresh briefs from scratch, I get a prioritized content update recommendation waiting for me each week. Huge thanks to Women in Tech SEO and SE Ranking (especially Guifré Ballester and Maria Kazakova) for creating such a supportive learning environment. It was a great excuse to exercise a different part of my brain during maternity leave, experiment with AI, and learn from other incredibly smart SEOs and marketers. And thanks to presenting at the showcase, I also earned a year of free SE Ranking API access, so the experimentation continues!