There’s an uncomfortable tension brewing between marketers using AI and consumers who are, in the nicest sense, over it. According to a report released last month, a whopping 73% of respondents said they’d be “less likely to trust an ad” they suspected was made using AI. (Suspected, not even confirmed!) 😬
Great conversation. Take advantage of AI for insights and automation but know when to be ORIGINAL.
This goes back to knowing your audience and connecting with them in a genuine way. AI can definitely help in the process, but human direction and judgment is key.