Twelve months ago today, we invested in KA-EX® and kicked off the brand’s US launch with Tennis Channel, featuring KA-EX throughout Wimbledon. That was the beginning of a partnership. As the business gained momentum, we doubled down on our investment. Expanding into new markets and launching new media activations to support additional product lines. In less than 12 months, KA-EX has: • Expanded retail distribution from just over 300 stores to more than 1,330 locations • Grown US sales to become its largest international market • Secured a national listing with GNC • Reached more than 20.3 million consumers through MFG’s media platform For us, these milestones represent more than strong marketing results. They demonstrate what is possible when media is deployed strategically as growth capital and investors and founders are aligned around long-term growth. Congratulations to the entire KA-EX team on an incredible first year in the US. We’re excited to continue building together. #mediaforgrowth Read the full case study in the comments below.

Excellent work mediaforgrowth (MFG) and congratulations on the US investment and exclerated growth KA-EX®

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