Its great to have Allan Arthur on the team.
I’m thrilled to share that I’ve joined Arwen as VP, Commercial - Americas. Having spent 8.5y starting/growing Ad-Lib.io and scaling Smartly, it’s time to help grow and scale another exciting tech company in the US! Paid and Organic campaigns generate thousands of comments which provide valuable customer feedback, signal purchase intent, and inform brand positioning. Most brands ignore these comments. Other brands drive performance using Arwen, the only platform that owns the full comment lifecycle. Arwen Moderate AI-powered moderation that removes spam, hate, and harmful content in real time – across Meta, TikTok, YouTube, and X. 19% CAC reduction for global Dating app Arwen Engage Customers spend up to 40% more when brands engage with them directly. Arwen implements brand-specific logic to speed relevant customer conversations across platforms. 21% engagement lift for global Motorsport client Arwen Signals Convert comment data + competitor intelligence into prescriptive, evidence-backed recommendations to inform your organic and paid media campaigns. Real-time insight vs 8-week brand-lift studies Thanks to Matthew McGrory and the team for such a warm welcome 🙏 We’ll be at POSSIBLE in Miami next week (27-29 April) - DM me to connect.
