A prospect downloading your whitepaper at midnight and a prospect's CFO Googling your category for two weeks straight are not the same person. Your CRM treats them like twins anyway. That's the problem with generic intent data. Bombora, ZoomInfo, whoever, they're selling the same signals to every competitor in your category. Everyone sees the same accounts. Everyone sends the same follow-up. Everyone wonders why the "hot lead" went cold by week three. HotSauce builds signals unique to your business. Not shared. Not generic. Signals your competitors can't see, built around what "in-market" actually means for your buyer. Be honest, how long did that last "hot lead" sit before you realised it was never that hot? #PunchAgency #IntentData
