At Starbucks, innovation starts with reimagining the familiar. 💜 Our latest beverage introduces UBE into a creamy vanilla profile, blending a heritage ingredient with modern craftsmanship to create a layered, visually distinctive, and sensorially rich experience. From flavor development to final presentation, every detail was designed to bring something new to the cup. A fresh take on flavor. A new way to experience indulgence. Sip. Enjoy the new flavor sensation.