5 Steps to a Successful Sales Transformation [SlideShare]

I recently had the pleasure of attending the 2015 CEB Sales and Marketing Summit with the Mediafly team, one of this year’s sponsors. During the event, I hosted an informative lunch for salespeople and marketing professionals interested in aligning around the customer. In my session, I spoke about the growth of “content concierges,” sales reps who take on a more consultative role to engage prospects.

This growing category of salespeople takes a more proactive approach, anticipating the needs and perspectives of their prospects and guiding them through the sales process with the right information at the right time. A big topic at this year’s summit was sales and marketing alignment; the growth of content concierges is key to that alignment and helping deliver your company’s value throughout the sales cycle.

To help empower their reps, many Fortune-ranked companies are embarking on the process of sales transformation. But when you kick off a new initiative it might feel like you’ve reached the end of the race, even if it’s just the beginning. With that in mind, I put together the SlideShare below to help companies kick off and successfully maintain information enablement initiatives. Find out the 5 steps that companies around the world are taking to empower their sales reps today!