Voicemails have become a game-changer for sales professionals if done right. While many people panicked about the updated voicemail features on cellphones that automatically convert them to text, the reality is that this only increases the interaction with the messages you leave. The key is to ensure your voicemails always serve a purpose.
At Orum, we've leveraged data and found a substantial 25.8% increase in call pickup rates when sales development representatives strategically utilize pre-recorded voicemails. But it's not just about leaving a message; it's about leaving the right message.
- Value-Driven Content: Ensure your voicemail offers clear, concise value, avoiding generic pleas for callbacks. Drop a data point or a value proposition piece into the message. Every touchpoint should be an add-on in their buyer journey.
- Sequence Integration: Align voicemails with your outreach sequence and prospect persona to enhance the context and relevance of each message. Take fifteen minutes to ensure your voicemails are “customized” for each sequence, and the steps they occur during not only save you countless hours of manually leaving those messages but also stack value and make you more memorable.
- Efficiency Through Technology: Utilize tools like Orum's Voicemail Sequencer to save time and ensure consistency while maintaining a personal touch.
- Strategic Personalization: Even at scale, tailor your approach to the recipient's industry, role, and potential needs. When working with voicemails, you want to ensure you have a common denominator amongst everyone receiving the message. When done correctly, you can achieve customization at scale.
- Multi-Touchpoint Synergy: Integrate voicemails with other channels like email and social media to reinforce your message and build familiarity. Sales is an allbound process now and voicemails offer opportunities to connect the rest of your outreach efforts.
Remember, voicemails are part of a larger prospecting strategy. They should not stand alone but work with other touchpoints to create a cohesive, engaging sales journey. You can transform your voicemail strategy from an overlooked tactic into a powerful engagement tool through thoughtful, targeted messages.
For more insights and a deeper dive into each strategy, check out our latest blog post: How to Leave a Voicemail Prospects Actually Respond To.
