May 2026
The Alliance Events
Employees have benefits, tools, and resources, so why do so many still choose higher-cost healthcare?
Keynote speaker Jonah Berger, Ph.D., bestselling author of The Catalyst, Magic Words, Contagious, Invisible Influence, and professor at The Wharton School, explores why behavior change is so hard and what employers can do to reduce barriers that stand in the way. Recognized globally for his research on influence and behavior change, Dr. Berger has advised organizations like Apple, Google, Nike, and Amazon. Recorded live during our 2026 Spring Symposium, this session shares practical strategies to help employers influence better healthcare decisions without pushing harder. Whether you attended the event in person or are seeing it for the first time, you'll leave with actionable insights you can apply within your own organization.
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Beyond Standard Cost Cutting: How Employers Can Change Healthcare Decisions
For years, employers have been searching for ways to reduce healthcare costs.
Many have adjusted deductibles, raised copays, and made changes to their benefit designs in hopes that employees would naturally make lower-cost healthcare choices. But as one panel at The Alliance’s 2026 Spring Symposium with Jake Nolin, Vice President of Human Resources at Rice Lake Weighing Systems and Melanie Schoenemann, Vice President, Business Growth & Member Strategy at The Alliance made clear, reducing healthcare spend isn’t just about changing plan design. It’s about changing behavior.
What if There Was a Simpler Way to Reduce Your Healthcare Costs?
What if reducing healthcare costs wasn’t about pushing harder, but about making change easier?
That was the central idea behind a standout keynote from Jonah Berger, Ph.D., at The Alliance’s 2026 Spring Symposium. A bestselling author of The Catalyst, Contagious, and Invisible Influence, and a professor at The Wharton School, Berger has spent his career studying how to influence behavior and drive meaningful change. Recognized globally for his research, Dr. Berger has advised organizations like Apple, Google, and Nike.
His message for employers and healthcare leaders was clear: the biggest barrier to lowering healthcare costs isn’t a lack of options; it’s human behavior.
Updates & Resources
New Orthopedic Bundled Contracts
The Alliance has contracted more than 60 orthopedic bundled pricing options with Orthopedic and Spine Centers of Wisconsin and Orthopedic Sports Medicine Specialists (OSMS), helping improve price transparency and giving patients greater clarity by knowing the total cost of care upfront.
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Wisconsin’s Workforce Challenge Isn’t Just About Labor. It’s About Healthcare Accessibility and Affordability.
Read the latest edition of On Wisconsin Healthcare, where Curt Kubiak, President & CEO of The Alliance, shares how making healthcare more accessible and affordable can strengthen our ability to attract new talent and retain the employees Wisconsin businesses depend on.
The Alliance Partners with Consumer Behavior Expert Dr. Jonah Berger on Multi-Year Healthcare Research Initiative
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Partner Survey: Pulse of the Purchaser
The National Alliance of Healthcare Purchaser Coalitions and its members are conducting a survey of employers/purchasers to learn current perspectives, concerns and insights to address workforce environment, healthcare affordability, benefit design approaches, and health and wellbeing strategies.
The survey should take no more than 30 minutes to complete.
Individual respondents will be able to revise and revisit their answers prior to their formal submission. Respondents may choose to provide their email address to receive aggregate survey results. All responses are confidential.
Deadline: June 1, 2026