What Do You Need for Marketing Automation?
You have probably heard people talk about Marketing Automation. But do you know what it is?
What is Marketing Automation?
Marketing automation is the software and technology designed for companies and organizations to effectively market on multiple channels and automate certain tasks.
What tools do you need to set up marketing automation for your company?
The main tools needed for marketing automation are a Customer Relationship Management (CRM) tool, analytics software/platform, autoresponder/email marketing/automation tool, and a Content Management System (CMS).
Customer Relationship Management (CRM)
A good CRM tool is the first step in creating your marketing automation. You will want to combine all of your contacts in your CRM. Your list is only as good as the segmentation you use.
Some examples of CRM tools:
- Salesforce
- SugarCRM
- VTiger
- InfusionSoft
- Active Campaign
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