Extracurricular Activities Planning

I love creating something out of nothing. Shoots are awesome, and nothing beats the ‘it’s a wrap’ moment. But I’ve a sweet spot for animation, 3D, CGI videos, and that magic. This includes: 1. 3D Product Videos: Bring products to life with stunning realism. 2. CGI Effects: Create visuals that are impossible to shoot in real life. 3. Animation: Tell complex stories in a simple, engaging way. 4. Motion Graphics: Add dynamic elements to keep viewers hooked. 5. VFX: Enhance live-action footage with seamless effects. ☑ The foundations: 1. Storyboarding: Plan every scene meticulously. 2. Modeling: Build detailed 3D models. 3. Texturing: Add realistic surfaces and materials. 4. Lighting: Set the mood and highlight key elements. 5. Rendering: Produce high-quality final images. 6. Post-Production: Polish and perfect the final video. ☑ Leverage the right tools to polish your content: 1. Software: Blender, Maya, Cinema 4D, After Effects 2. Plugins: Redshift, Octane, Arnold for realistic rendering 3. Resources: HDRI maps, texture libraries, motion capture data ☑ Optimise every facet of your video production, from: 1. Pre-Production: Planning and scripting 2. Production: Shooting and capturing footage 3. Post-Production: Editing, effects, and final touches 4. Delivery: Formats, platforms, and distribution ☑ You always need to care about: 1. Consistency in style and quality 2. Balancing creativity with technical constraints 3. Keeping up with industry trends and updates 4. Collaborating effectively with your team 5. Managing time and resources efficiently ☑ Ensure every element showcases your expertise and creativity. Embrace a production strategy that includes: 1. Smart project planning and execution 2. The 80/20 rule for focusing on impactful elements 3. Timely feedback and revisions for quality control 4. Consistent updates and learning for continuous improvement Watch below a 3D Product video my team created for Denali Bags in the past.

✍Work in Government or NFP communications or campaigns?✍ Did you know there are more than 1,000,000 people in Australia who speak a language other than English at home and have low levels of English proficiency? Unfortunately, this audience group is often left out of marketing and communication efforts even though they—like everyone else—require access to information to help them make informed decisions about their lives. So, how can you connect with this audience? 1️⃣ Well, one way is to translate your content. If you’re creating content for English-speaking audiences, think about how it could be translated for other audiences. Consider some of the most widely spoken languages in Australia, like Simplified Chinese, Arabic, Vietnamese, Traditional Chinese, and Punjabi. Or think about languages that best meet the needs of specific audiences that you're trying to reach, like recent refugees, or older populations. 2️⃣ Another approach is using in-language advertising. If you have a budget for paid ads, allocate some of it to multicultural media. For example, in Victoria, the government requires at least 15% of campaign media spending to be directed to multicultural media. An example of this could be running ads on community radio or advertising in publications like "Neos Kosmos" for Greek communities or "El Telegraph" for Arabic-speaking audiences. This helps ensure your message reaches your intended audience. 3️⃣ Finally, sometimes translation alone isn’t enough. Think about adapting your campaigns to align with cultural norms and values. Maybe your slogan or humour doesn’t quite resonate with certain communities. For example, a campaign for a health service might need to emphasise family-oriented messaging in some communities or adapt visuals to align with modesty norms in others. Working with a specialist multicultural communications agency, like Ethnolink, can help make sure your message is both culturally sensitive and impactful. So, what’s the takeaway? Commit to creating communication strategies that include all Australians. Because making your message inclusive isn’t just the right thing to do. It’s how you truly connect with the people who need to hear it most. #translation #CALD #multicultual #communications #culturaldiversity

How Community Health Programmes Become a Hospital's Greatest Brand Builder Some of the most powerful brand building a hospital can do happens outside its walls. It happens in school auditoriums during health awareness sessions. It happens at community centres during free screening camps. It happens in village health outreach programmes where a hospital team shows up, not to sell, but to serve. Community health programmes, when designed with genuine intent, create something that no advertising campaign can match: a deep, emotional connection between a hospital and the people it serves. The hospitals that are doing this exceptionally well share three principles: 1) They design programmes around community needs, not hospital revenue targets. The most impactful community health initiatives start by listening. What are the health challenges this community faces? What gaps exist in awareness, screening, or access? When a hospital shows up with answers to questions the community is actually asking, the response is extraordinary. People remember the institution that cared enough to come to them. 2) They commit for the long term. A single health camp creates visibility. A sustained programme creates trust. The hospitals that build the deepest community relationships are the ones that return month after month, year after year, to the same schools, the same neighbourhoods, the same underserved populations. Consistency communicates sincerity in a way that one time events cannot. 3) They involve their clinical teams meaningfully. When doctors and nurses participate in community programmes, two wonderful things happen simultaneously. The community receives credible, compassionate health guidance from qualified professionals. And the clinical team reconnects with the fundamental purpose of their profession: serving people who need help. This reconnection with purpose is one of the most powerful drivers of staff engagement and institutional pride. There is a beautiful virtuous cycle at work here. A hospital that invests genuinely in community health builds a reputation for caring. That reputation attracts patients who want to be treated by an institution they trust. Those patients become advocates who amplify the hospital's standing in the community. And the cycle continues. The return on investment is real. But the most important return is not financial. It is the knowledge that the hospital is making a meaningful difference in the health of the community it calls home. What is one community health initiative from your hospital that has created lasting impact? I would love to hear and celebrate those stories. #CommunityHealth #HospitalBranding #HealthcareCSR #PublicHealth #HealthcareMarketing #IndianHealthcare

In the rush to launch paid campaigns, it’s easy to focus all your energy (and budget) on a single channel. But relying on just one platform can leave your strategy vulnerable—and your results underwhelming. Got a budget? Check. ✅ Platform selected? Check. ✅ Ready to launch? 🚀 Hold on! Here’s the truth: Without proper media mix planning, your campaign could fall short of its full potential. Media mix planning isn’t just a fancy marketing buzzword; it’s a critical strategy for ensuring your message reaches the right audience at the right time through the right channels. Let’s break it down: 1️⃣ Diversify for Impact: Not all platforms are equal. While social media may increase awareness, search could significantly boost conversions. By diversifying your channels, you maximize your reach across the buyer’s journey. 2️⃣ Audience-Centric Approach: Your audience isn’t confined to a single platform. Some might scroll LinkedIn for professional insights, while others relax with YouTube videos. A well-planned media mix ensures you’re visible wherever they are. 3️⃣ Budget Efficiency: Allocating your budget across multiple channels doesn’t just increase exposure—it also reduces the risk of overinvesting in a single platform that may underperform. 4️⃣ Data-Driven Insights: A multi-channel approach allows you to gather insights from various sources, helping you understand what works best for your audience. This data is gold for optimizing future campaigns. 5️⃣ Resilience in Results: Ever faced an algorithm change or rising CPMs? A robust media mix ensures you’re not overly reliant on one platform, protecting your campaign performance from unforeseen challenges. Before hitting “Launch,” take a step back. Map out your channels, set clear goals, and align your message. The effort you invest in media mix planning today will pay off in better performance tomorrow. What’s your approach to media mix planning? Follow #socialJJ to read more marketing posts. #marketing #mediamixplanning

B2B sales teams winning in Indonesia and Malaysia are adding a new layer to GTM --> community group approach. Cold outreach and ads still bring leads. But they only reach the visible 50%. The rest, the silent, referral-driven half, live in WhatsApp, Linkedin, Facebook and Telegram groups. Teams that join those spaces early don’t replace outbound, they amplify it. Warm intros appear. Demos happen faster. Deals feel easier. That’s where buyers trade stories, compare tools, and build trust long before your first message lands. We’ve seen this playbook lift pipeline quality across 10+ B2B SaaS and cybersecurity teams in KL and Jakarta. Same SDRs, same messaging, just added community visibility. Here’s how it works 👇 📢 Awareness ↳ Get seen where local conversations happen. Online Locations: - LinkedIn and Facebook niche groups - WhatsApp or Telegram industry chats - Local webinars and WhatsApp communities KPIs: - Engagement on local posts or updates Strategy: - Ask targeted prospects, which groups they trust - Join as a member, not a marketer - Share useful content and insights (plz don't share any brand logo of your company on it) they need to trust YOU first! 📚 Consideration ↳ Build familiarity through trust. Online Locations: - Community Q&A threads - Local SaaS meetups or support chats KPIs: - Replies or tags from group members - Repeat visibility in discussions Strategy: - Respond with insights, screenshots, or case snippets - Keep tone polite, Bahasa-inclusive - Offer help before you offer links 🎯 Intent ↳ Identify when buyers start evaluating. Signals: - Users asking about pricing, integrations, or ROI - Group mentions turning into DMs KPIs: - Demo requests via chat - Warm inbound leads Strategy: - Personalise outreach referencing the conversation - Use a quick voice note 🤝 Loyalty ↳ Keep customers visible in the same communities. Online Locations: Product user groups WhatsApp beta communities Local customer events KPIs: Community engagement from paying users Peer referrals and feature feedback Strategy: Share updates or early features Reward advocacy publicly Use active users as proof in future conversations The question isn’t “should we join communities?” It’s “how long can we afford not to?” ♻️ Repost so more GTM teams in APAC see how trust is actually built here.

Ground Game No project is going to survive without one I spent much of the morning talking with a firm that just had their third attempt to get permits for a project end in failure. Never a good thing to hear. In a few minutes it was clear what had gone wrong, and what they needed to do differently. They assumed that one or two open houses would answer the local questions, everyone would be happy and the votes they needed would just be a formality. It was not and they were not. A good ground game starts several months before votes happen. It starts by understanding the people in the community, in the churches, in the various clubs, the informal community leadership groups, and the businesses. Renting 2 or 3 apartments (or homes) and moving families into them, people whose job it is to learn about the community, are their money issues in the schools, are people worried about jobs, what is the long-term cultural history and what is changing. Are all the children leaving for jobs elsewhere, or are there jobs they are coming home for? If you are looking at multiple sites, this can get expensive in a hurry. But it also builds a clear picture of what the community values, and what it fears. Building that picture while being in the community helps build a clear picture of what can be done for the community as part of the project. What real benefits the community needs to survive and thrive? It is not enough to offer jobs and taxes. The offers must be unique to the community and something that can realistically be provided. You can offer many things, but what does the community need and want? They are already reading on social media all the things that your “evil project” will wreak in the community. The water you will steal, the increase in the cost of energy, the new people moving it, etc. None of that can be countered if you don’t have the stories about the community, and how you will help them. You need to come into the meetings and show them that you fit their culture, that you understand their needs and wants, and that you will partner with them on meeting those needs. That means tact, humility, and understanding. Treat them as equals, be honest with them, and offer a project that has engineered in their values. Show them that you can benefit the community (it may be a new fire engine or a new high school or…). My first stint at this was back in the 1970s for ELF, even though I grew up in the community, I did not understand what the fears and needs were. Until I had spent 3 months in the community. We made modifications to the plan and got approvals. The system was built. The changes were not free. I look back at that time, every time I start a new project, realizing that many of my projects owe their completion to the lessons I learned on ELF. 👍

Develop a Multi-Channel Communication Strategy using this 7-Step Framework I crafted a framework to create a dynamic, inclusive & repeatable communication strategy to keep residents informed, engaged & motivated to participate in community activities Here's my 7-step framework to develop & implement this strategy: 1️⃣ IDENTIFY AUDIENCE Importance: Understanding the audience helps us tailor the communication methods to their needs & preferences Actions: 1. Segment audience based on demographics (e.g., older residents may prefer direct mail, while younger residents may favor social media) 2. Gather input through surveys & conversations to learn which communication channels most used 3. Identify key community groups (e.g., families, small business owners, students, seniors) & unique interests 2️⃣ CHOOSE RIGHT COMMUNICATION CHANNELS Importance: Not everyone consumes information the same way, so using multiple channels maximizes reach Channels to include: 1. Direct Mail: Ideal for older residents or those without reliable internet access. Send postcards or newsletters highlighting key events 2. Social Media: Use platforms (e.g., Facebook, Instagram) to share updates & details 3. Website & Bulletin Boards: Place posters/flyers in high-traffic areas 4. Local Media: Work with newspapers/radio/TV to promote events 5. Email Newsletters: Create an opt-in email list for those who prefer digital updates 3️⃣ CREATE CONSISTENT MESSAGING Importance: Clear & consistent messaging builds trust & strengthens engagement Actions: 1. Use a friendly & inclusive tone 2. Highlight impact of participation 3. Keep messages concise & visually appealing 4️⃣ DEVELOP CONTENT CALENDAR Importance: A content calendar ensures regular updates & prevents communication gaps Actions: 1. Plan posts & mailings a month in advance For example: Wk 1: Send a community newsletter Wk 2: Post event reminders Wk 3: Share success stories Wk 4: Promote upcoming initiatives with a call-to-action 2. Schedule reminders for key dates like meetings or volunteer events 5️⃣ ENCOURAGE 2-WAY COMMUNICATION Importance: Engagement improves when residents feel heard & involved. Actions: 1. Include feedback forms in mailings, social media, or newsletters 2. Host live Q&A sessions on social media or during in-person events 3. Create a designated email or phone line for residents to share ideas/concerns 6️⃣ MEASURE & ADJUST Importance: Regular evaluation ensures #strategy is effective & responsive to community needs Actions: 1. Track participation metrics (e.g., attendance) 2. Collect feedback through surveys or informal discussions 3. Adjust strategy based on what works best 7️⃣ BUILD SENSE OF COMMUNITY Importance: Creating a sense of belonging encourages participation Actions: 1. Share stories & spotlight resident contributions 2. Use visuals to showcase outcomes 3. Celebrate milestones! What else do you think we should be doing? #Government #innovation

I received 500+ cold emails last month. They all went to spam. I didn't open a single one. Every founder I talk to says the same thing. They get pummeled with emails. Most don't even make it past the spam filter. The ones that do slip through get deleted in two seconds. Companies spend billions on SDR teams, lead databases, sequencing tools, and intent data platforms. Now add AI-powered SDR agents blasting out thousands of emails a day and AI-generated content flooding every channel. The volume has exploded, but the trust has cratered. When every inbox and every feed is flooded with AI-generated outreach, people tune it out. Cold outreach isn't just underperforming. It's dying. I ran the Enterprise Sales Forum for years, hosting 500+ events across dozens of cities and spent the last two decades building communities. The pattern I see over and over is the same: the deals that close, the partnerships that last, the hires that succeed always trace back to a community connection. It starts with a warm intro from a meetup, a conversation after a panel, or a DM exchange in a group chat that turned into a product demo. Community is the GTM strategy that works. Why? Because trust is the scarcest resource in B2B right now, and communities are the one place where trust grows. When you show up consistently, share something valuable, and let relationships develop before you ever ask for anything, trust compounds. People refer you. People vouch for you. People take your call because they've seen you contribute. The companies figuring this out are building communities around their customers, their ecosystems, their industries. And they're seeing pipeline that doesn't require begging strangers to book a 15-minute call or read some bloated whitepaper. The companies still betting everything on cold outreach? They're just filling up more spam folders faster with the help of AI. Community GTM is here. The question is whether your GTM strategy reflects it. I am really curious, is cold outreach still working for anyone, or are you seeing the same thing I am? #Community #CommunityGTM #ColdOutreach #MarketingStrategy #Sales

Most schools spend 90% of their marketing budget chasing new families. Meanwhile, their best recruiters sit in the carpool line every day, completely ignored. Current parents are your secret weapon. But only if you actually engage them. Here's what most schools get wrong: They treat parent communication like a one-way announcement system. Weekly newsletters filled with dates and deadlines. Social posts about awards and achievements. That's not engagement. That's broadcasting. Real engagement creates advocates. And advocates fill your enrollment pipeline. Here's the multi-channel approach that works: Email content that adds value. Not just "don't forget picture day." Send parenting tips. Share how your curriculum connects to real-world skills. Give them conversation starters for the dinner table. Social media that showcases real moments. Stop posting staged photos of kids in uniforms. Show the messy science experiment. The heated debate in history class. The breakthrough moment in math. Parents share authentic stories, not polished PR. Events that build community. Not just fundraisers. Host parent coffee talks about relevant topics. Create volunteer opportunities that don't feel like work. Make it easy for parents to connect with each other. Feedback loops that prove you're listening. Survey parents regularly. Then actually act on what they tell you. Close the loop by showing what changed because of their input. Your current families are sitting on the most powerful marketing channel you have. Are you using it? What's one way you could better engage your current parent community this month?

🚨 Boosting Community Sign-Ups for Electronic Mass Notification 🚨 As emergency managers, one of our key challenges is maximizing community enrollment in electronic mass notification systems. These systems are vital for timely alerts, but their effectiveness hinges on widespread community participation. Here's a strategic approach to increase sign-up rates: 1. Community Workshops and Seminars: Host informative sessions explaining the benefits and workings of the alert software. Use real-life scenarios to demonstrate the system's impact on safety. 2. Collaborate with Local Organizations: Partner with schools, businesses, and community groups to spread the word. Leverage these networks for distributing sign-up information and materials. 3. Utilize Social Media Platforms: Create engaging content that highlights the importance of staying informed during emergencies. Share testimonials and success stories to build trust and credibility. 4. Local Media Engagement: Work with local newspapers, radio stations, and TV channels to reach a broader audience. Regular segments or announcements can keep the community informed and encourage sign-ups. 5. Visible Presence at Community Events: Set up booths at fairs, markets, and public gatherings to facilitate on-the-spot sign-ups. Use these opportunities for live demonstrations and Q&A sessions. 6. Incentivize Sign-Ups: Collaborate with local businesses to offer discounts or incentives for those who sign up. Small rewards can be a significant motivator for participation. 7. Feedback and Improvement: Conduct surveys to understand community hesitations and improve outreach strategies. Address common concerns in your communications to increase trust and participation. 8. Regular Updates and Reminders: Keep the community informed about the system’s updates and success stories. Regular reminders can prompt those not signed up yet to act. By implementing these strategies, we can increase community engagement with electronic mass notification systems, ensuring that more people are informed and prepared in the face of emergencies. Let's share more ideas and strategies. What has worked in your community? #EmergencyManagement #EmergencyManagers #CommunityOutreach #MassNotification #PublicSafety #EmergencyPreparedness