Berlin, Berlin, Germany
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About

Product Design leader with 15+ years of experience driving product development and…

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Experience & Education

  • Bolt

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Licenses & Certifications

Publications

  • 5 rules for an optimal information processing model

    UX Collective

    Either if you are a Manager, a Product Designer, an Engineer or just a person trying to make sense of the world; these rules could help you, as they help me, to process new information and make better decisions.

    See publication
  • The 4 Principles of Navigation: A Simple Guide for Product Teams

    Prototypr.io

    As Product Designers/Managers, we are responsible for building successful digital journeys, and a key part of achieving this is to understand fundamental patterns rooted in our behavior as a species. One of these patterns is explained in the act of moving from one place to another.

    See publication
  • Understanding the parts of a Design System: Tokens, Assets, Components and Patterns

    Prototypr.io

    Essentially what makes a Design -or any- System is the sum of its parts and the connection between these working towards a defined purpose. This concept is clear but not completed. When it comes to understanding the System as an entity, we need to dig deeper and get to know those pieces and their interactions.

    See publication
  • Building a Design System? Start with a Map

    Prototypr.io

    Building a System is not an easy task, but it is an enjoyable one. Discovering connections, creating new ones, improving the parts and seeing the whole evolved in shape and purpose are some of the things that make it such an interesting project to work on.

    See publication
  • The ABCD of Systems Thinking

    Prototypr.io

    Understanding Systems Structures and how we can translate this concept into a very interesting problem solving methodology: Systems Thinking

    See publication
  • 10 Things I learned as a Product Design Manager

    Prototypr

    More than some sort of guidance or a to-do list for managers, this is my honest attempt to organize and save somewhere some of the most important things I have learned during my time building and managing a team of product designers.

    See publication
  • The making of a vision or why product plans need one to succeed

    Prototypr

    It is critical to understand the difference between management and leadership, as it is between planning and envisioning. I believe both are needed in order to deliver a successful product and optimize the development process, but if something I have learned from working with multiple teams and on different products/projects is that you and your team will be closer to succeed when driven for a clear and strong vision than by having a plan alone.

    See publication
  • From Data to Content to Visuals. A simplified journey through the design process.

    Prototypr.io

    During my career as a Product Designer, I have identified and defined 3 main stages that explain well this process in our sector. Data, Content and Visuals.

    See publication
  • Design Thinking explained (with rubber ducks)

    Prototypr

    Design Thinking is a methodology created to solve complex problems and bring the best possible solutions to the users using a combination of different stages that allows design thinkers to come up with innovative solutions, that at the same time, create value for both, users and business needs.

    See publication
  • Don’t Miss the Point, It Is About People

    Marvel Blog - The latest news, resources and thoughts from the Marvel team

    You might know everything about the numbers, the nature and details of your product but you will never be a good product designer if you don’t take people into consideration. At the end of the day, you are working with people to build a product for people. If you are missing this relevant point, you might still be a high-performing designer, but never a good one.

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Courses

  • Foundations in Management Training Programme

    Ibec Management Training

  • Neuro-Linguistic Programming

    Practitioner level

  • Professional Digital Photography

    -

Projects

  • Writty App

    - Present

    Writty is a simple writing tool to help writers, bloggers, copywriters, content designers and people who are into writing to focus on what matters: Writing more and better. The design is based on the principles of Calm Technology. It removes all the distractions and helps you maintain the focus on your content.

    See project

Honors & Awards

  • Best Apple TV App: Hostelworld

    Apple Store

    Hostelworld is the global leader in hostel reservations, with over 33,000 properties in 170 countries.
    With the new Hostelworld native app for Apple TV it’s possible to scan through Top Properties and search by city to hunt out destinations that will feed that wanderlust feeling. To aid the decision-making process users can read reviews, see what facilities are on offer and draw inspiration from a series of videos on the platform.

  • Top 20 International Digital Work

    Centro Cultural de Diseño Digital Pablo de la Torriente Brau | La Habana, Cuba

    Top 20 Selection, best digital work

Languages

  • Spanish

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • German

    Elementary proficiency

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