“Indi is a highly competent marketeer able to make her enthusiasm infectious so helping sell ideas and concepts to those around her. She has always made deep and thoughtful insights, using sensible data from reliable sources, leading to actionable results. I worked closely with Indi, during the launch and development of ByBox services to consumers, and I really learned to appreciate her creative, strategic and - above all - her practical approach. Indi manages her own workload and would frequently step in and do things herself if necessary, making sure projects and services were delivered on time and on budget. Indi creates effective relationships with customers and suppliers, across the widest spectrum of pay grades, and given her operational and technical experience at ByBox, I would not hesitate to recommend her for virtually any role, let alone a marketing one.”
About
Experience & Education
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Digi-Tools In Accrual World
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Honors & Awards
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CIM Fast Track Female Marketer of the Year Award
Chartered Institute of Marketing
Honoured by the Chartered Institute of Marketing as the Fast Track Marketer of the Year in 2013
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Daniel Mohacek
Seeing £250m wiped off Trustpilot’s share price today is sobering. It reinforces that trust is both essential and fragile. Platforms have invested heavily in improving review authenticity, but the DMCC Act makes clear that responsibility for review integrity is shared. Ensuring reviews are genuine is no longer just the platform’s job; brands themselves must also be able to prove they have taken the 'reasonable steps' the CMA require. This is why independent review verification is so important - not to undermine platforms, but to complement them, support their clients, give the public greater confidence in what they’re reading and maintain trust in the whole review system. #DMCCAct #CMA #CoalitionForTrustedReviews #OnlineReviews #TrustAndSafety #ConsumerProtection
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Asgar Dungarwalla
🚀 The New Gemini 3 Update Just Dropped — Here’s Why It Matters to Small UK Businesses Like Mine Imagine running a business where an AI model can help design products, check orders, write descriptions and plan campaigns. With Google’s new Gemini 3 update, that future is getting much closer. I haven’t tested all the features yet — but here’s what I’m watching very closely, because the potential impact on my personalised-gifts business is huge: 1️⃣ Faster product creation AI-generated design variations could streamline how we create new gift ranges. 2️⃣ Better SEO support Stronger long-form reasoning could help rewrite large product ranges and build SGE-friendly pages. 3️⃣ Smarter workflows If the new agent-style features work as promised, they could help validate photos, check personalised text, and reduce workshop errors. 4️⃣ Faster campaign planning Deep analysis tools could help summarise past campaigns and build seasonal plans in minutes. And yes — there will be a cost. But I’m increasingly seeing AI as more than a tool: It’s a future team member. One that works 24/7, never gets tired, and scales with the business. Here are three things I think every small business should be thinking about right now: ✨ The AI divide is coming — adopters will pull ahead ✨ AI is becoming a revenue generator, not just a timesaver ✨ AI will soon be a standard business utility Gemini 3 is powerful — and while I’m only beginning to explore it, I believe these kinds of tools will play a major role in the future of small UK businesses. #AI #ArtificialIntelligence #Gemini3 #GoogleGemini #SmallBusinessUK
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