Louisville, Kentucky, United States
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About

NIMBUS, Inc.
We are a fully integrated creative agency; at NIMBUS, we understand the…

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  • NIMBUS, Inc.

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Projects

  • SOUL of Greatness Campaign

    - Present

    SOUL of Greatness is a campaign and video series that SOUL Electronics launched in May 2012 in support of the headphones. The campaign follows the stories of several world-class champions in varying categories of achievement, such as athletics and music.  In these spots, the SOUL brand ambassadors use SOUL headphones as a tool for preparation and motivation in each of their respective crafts. The series launched with a spot featuring track & field superstar and fastest man alive, Usain Bolt…

    SOUL of Greatness is a campaign and video series that SOUL Electronics launched in May 2012 in support of the headphones. The campaign follows the stories of several world-class champions in varying categories of achievement, such as athletics and music.  In these spots, the SOUL brand ambassadors use SOUL headphones as a tool for preparation and motivation in each of their respective crafts. The series launched with a spot featuring track & field superstar and fastest man alive, Usain Bolt, who is shown reflecting on where he has been and what he has overcome.  The series is voiced by the company’s branding partner Chris “Ludacris” Bridges.

    The campaign idea focuses on how all different types of people use music and a powerful, immersive listening experience to motivate them and help them focus on achieving greatness.  It can be as simple as getting motivated to work out or do homework, or as dynamic as training for professional sports and preparing to go onstage and give a concert - it's an experience that speaks to everyone.

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  • SOUL of Greatness Campaign - SOUL by Ludacris Headphones

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    Member of creative team behind development and production of "SOUL of Greatness" campaign promoting SOUL by Ludacris Headphones. Wrote scripts for video series the NIMBUS team produced for SOUL Ambassadors including Usain Bolt, Ludacris, Cesc Fabregas and Tim Tebow.

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